Responsibilities

• Identify and execute events where small business owners attend in volume — across restaurants, healthcare, auto, construction, retail, beauty, manufacturing, and other SMB-heavy verticals.
• Own end-to-end logistics (contracts, booth design, shipping, swag, staff scheduling) and build pre-show outreach to book meetings before we land.
• Work hand-in-hand with our Head of Partnerships to identify the events where their target referral partners gather — CPA chapter events, payment processor conferences, fractional CFO communities, franchise expos, business broker conferences, SMB consultant gatherings, and beyond.
• Evaluate, prioritize, book, and run BriteCap’s presence at these events.
• Run BriteCap’s presence at the broker industry’s flagship events (Debanked CONNECT and others) where our existing ISO and broker partners gather.
• Coordinate with our broker team to maximize on-site relationship-building, host hospitality for top-producing brokers, and stand up booth and sponsorship presence that reinforces BriteCap’s position in the broker community.
• Own HubSpot flow for every event: list segmentation, lead routing, nurture sequences, and SLA enforcement with sales and partnerships.
• Plan VIP dinners, suites, and 1:1 hospitality for high-value brokers, partners, and prospects.
• Report weekly on pipeline, partner activations, and channel-level CAC.