Responsibilities

• End-to-end field program ownership: Strategy and execution of Engine's full field marketing program including event selection, audience targeting and recruiting, content and run-of-show, on-site execution, pre and post-event follow-up, and pipeline reporting. You own the calendar and you own the number.
• Traditional field events: Customer dinners, sporting event suites and activations, and regional roadshows. Partner with go-to-market leadership to align event mix to pipeline targets and territory priorities.
• Experimental in-person activations: Identify, test, and scale unconventional channels for getting Engine in front of buyers, eg. job site visits, office drop-ins, and other activations that meet our ICP where they actually are. Bring a test-and-learn mindset: hypothesis, MDE, post-event readout, decision to kill or scale.
• DMO and destination partnerships: Own Engine's relationship with regional travel organizations and partners, then build the playbook to expand the model to additional destinations.
• Pipeline accountability: Net-new logo influence, opportunity acceleration, and customer expansion sourced or influenced by field. Deliver clean post-event reporting to sales, growth, and executive leadership.
• Sales partnership and enablement: Tight alignment with AEs, AMs, and sales leadership on account targeting, pre-event prep, and post-event follow-up.
• Team leadership: Manage and develop a team of two while staying hands-on as a senior IC. Set standards for program quality, raise the bar on creative, and create career pathing as the function grows.

Requirements

• 5+ years in field marketing, event marketing, or demand generation, including 1+ years managing a team or operating as a player-coach.
• Deep field marketing experience: you've owned a calendar end-to-end, hit pipeline targets, and you understand the difference between throwing an event and running a program.
• Strong AI execution: you can ship copy, lists, and follow-up sequences yourself, and Claude or GPT is tightly integrated into your workflows.
• Experimentation fluency: you know how to size a bet, set success criteria, and turn a one-off activation into a durable playbook. You raise the bar when it isn't set high enough.
• Strong analytical instincts: you're comfortable in Salesforce and a BI tool, can interrogate a pipeline funnel, and know which metrics to trust and which to question.
• Sales partnership chops: you've worked shoulder-to-shoulder with AEs and sales leadership, and you know how to drive account targeting and follow-through without burning cycles.
• Systems thinking: you distinguish between proven plays worth scaling and experimental swings worth testing, and you know how to sequence both across a calendar.
• Hands-on leadership: you set strategy and you also build the run-of-show yourself.

Benefits

• Compensation: Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity.
• Benefits: Check out our full list at engine.com/culture.
• Environments for Success: Different roles have different needs in terms of the environments that drive success which is why we have a hybrid-hub model. Whether you are in one of our amazing offices or fully remote, we'll make sure you have what you need to succeed.
• Perks and benefits may vary based on employment type, location, and more.