Responsibilities

• Develop and execute fan engagement strategies for artist campaigns, including album releases, singles, tours, anniversaries, and special projects
• Build and manage artist fan communities across platforms such as Instagram, TikTok, YouTube, Discord, WhatsApp, Reddit, X, Facebook Groups, email, SMS, and other emerging channels
• Work closely with marketing, digital, creative, commercial, A&R, publicity, and artist management teams to align fan engagement plans with wider campaign goals
• Identify fan segments, superfans, community leaders, and audience behaviors using platform insights, CRM data, streaming data, social listening, and campaign analytics
• Create and coordinate direct-to-fan activations, including exclusive content, listening parties, contests, fan challenges, pre-save campaigns, UGC moments, merch/ticket offers, and surprise-and-delight initiatives
• Support artists and managers with community messaging, fan communication calendars, and platform-specific best practices
• Collaborate with content and creative teams to develop assets that encourage participation, sharing, conversation, and repeat engagement
• Monitor fan sentiment, cultural trends, social conversations, and emerging platform behavior to inform campaign opportunities
• Track campaign performance and prepare reports with actionable insights, including engagement rates, community growth, conversion, retention, and fan sentiment
• Maintain a strong understanding of music fandom, youth culture, digital communities, creator ecosystems, and emerging fan platforms

Requirements

• 3–5 years of experience in music marketing, digital marketing, community management, social media, CRM, audience development, or fan engagement
• Strong understanding of record label campaign cycles, artist development, streaming platforms, social platforms, and direct-to-fan marketing
• Experience managing online communities or fan-facing campaigns for artists, entertainment brands, creators, or culture-led brands
• Ability to interpret data and translate insights into creative, actionable fan strategies
• Excellent written communication skills, with the ability to adapt tone and voice across artists, genres, and fan communities
• Strong project management skills, with the ability to manage multiple artist campaigns and deadlines at once
• Deep knowledge of social platforms, fan behavior, internet culture, and music trends
• Comfort working cross-functionally with internal teams, artist teams, managers, and external partners
• Passion for music and an instinct for what motivates fans to engage, share, buy, stream, attend, and advocate

Benefits

• Comprehensive medical, dental, and vision coverage
• 100% in-network outpatient mental health coverage
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and more (up to $720/year)
• Student Loan Repayment Assistance and Tuition Reimbursement
• 401(k) with 5% immediate vesting and company contribution
• Flexible Paid Time Off (PTO) for exempt employees
• 3 weeks PTO for non-exempt employees
• 2 weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)