Responsibilities

• Audience Experimentation Planning: Own the planning, launch, and interpretation of A/B and multivariate tests that drive acquisition, engagement, and retention improvements.
• Funnel Recommendation & Insights : Translate quantitative results and audience behavior signals into concise, persuasive recommendations that influence subscription strategy and premium positioning.
• CRO Consultant Partnership : Direct and prioritize the work of external optimization partners to ensure strategic alignment, high-quality execution, and measurable funnel impact.
• Testing Program Management : Maintain and improve the experimentation pipeline, governance, QA processes, and centralized test calendar to enhance clarity, speed, and consistency across teams.
• AI-Driven Funnel Optimization : Develop new workflows and tools that use generative AI to increase experimentation velocity, automate analysis, and uncover deeper insights from funnel data.
• Support New Subscription Verticals : Conduct rapid experimentation and early-stage validation for new product bundles, pricing models, and premium offerings.
• Drive Cross-Functional Alignment : Collaborate with Commerce Product, Engineering, Data Science, Performance Marketing leads, and Subscription Strategy to ensure instrumentation accuracy, consistent metrics, and shared understanding of results.

Requirements

• The willingness to work in our midtown Manhattan office 3 days a week
• 7+ years in experimentation, audience analytics, CRO, product insights, and/or growth marketing
• Strong experience designing digital experiments and interpreting results with statistical rigor
• Proficiency with data fluency and experience analyzing complex datasets
• Experience synthesizing complex findings into clear narratives for senior stakeholders
• Familiarity with analytics and experimentation tooling (SQL, Adobe/GA4, Optimizely, Statsig, Piano, Braze, or similar)
• Demonstrated ability to manage multiple partners and workstreams in fast-moving environments
• Strong project management, collaboration, and organizational skills
• Experience with subscription funnels or paywall-driven businesses preferred

Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical, Dental and Vision Insurance Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program