Manager Enterprise Brand Strategy

Responsibilities

• Lead the development and evolution of enterprise brand strategy, including company positioning, narrative, messaging, thematic frameworks, and the broader company story – shaping how we position the company to customers, employees, prospective talent, and other priority audiences.
• Translate enterprise business priorities into clear brand strategies and frameworks that guide how the company communicates across audiences, programs, and channels.
• Partner with teams across the enterprise to develop and strengthen narratives, helping them articulate what matters most while ensuring their stories connect back to the broader company positioning and narrative.
• Lead strategic brand workshops and working sessions, helping teams clarify positioning, articulate differentiated value, and build narratives that are clear, compelling, and connected to the enterprise story.
• Lead brand architecture and naming strategy across the enterprise, including the development of naming systems, nomenclature, governance, decision criteria, guidelines and toolkits, and recommendations for new brands, products, programs, and capabilities.
• Define and drive adoption of brand strategy across enterprise offerings and priority programs, balancing consistency at the company level with the needs of individual programs and audiences.
• Partner closely with creative teams to translate strategy into compelling verbal and visual brand expression, including the development of strategic and creative briefs that inspire strong work.
• Serve as a strategic brand partner to Enterprise Marketing & Activation, ensuring campaign strategies, creative platforms, and go-to-market approaches are grounded in enterprise positioning and strengthen the company brand.
• Provide strategic counsel on priority campaigns, programs, and enterprise initiatives, helping teams define audiences, sharpen messaging, and translate business objectives into brand-building opportunities.
• Lead strategy-driven conversations with creative, content, social, public relations, employee communications, tradeshows and events, business development, program communications teams, and agency partners to ensure work is connected to a cohesive enterprise story.

Requirements

• Bachelor's degree in a relevant field (e.g., Business, Communications, Marketing) with a minimum of ten (10) years of related experience (e.g., brand strategy, brand management, marketing, brand communications), or a Master's degree in a relevant field with a minimum of eight (8) years of related experience.
• Demonstrated experience leading and developing a team of brand, strategy, marketing, or communications professionals.
• Proven experience developing and executing enterprise or corporate brand strategy – including positioning, narrative, architecture, messaging, and governance.
• Strong experience in brand architecture, naming, messaging frameworks, and creative strategy.
• Strong strategic judgment, with the ability to balance analytical rigor and creative thinking.
• Demonstrated ability to translate complex and disparate inputs into clear, compelling strategies, narratives, and actionable frameworks.
• Ability to operate effectively in a fast-moving, highly matrixed environment, navigate ambiguity, and adapt as priorities evolve.
• Proven ability to build productive relationships and influence functional, business, and senior leaders without relying on direct authority.
• Ability to bring teams together around a shared strategic direction while balancing differing perspectives and business needs.
• Exceptional written, verbal, and presentation communication skills – with the ability to articulate complex ideas and present confidently to senior stakeholders.

Preferred

• Master's degree in Marketing, Communications, Business, or a related field.
• Experience working at, or closely with, a brand, creative, or advertising agency.
• Experience working in or with large, matrixed, and/or geographically dispersed organizations; aerospace, defense, or technology industries a plus.
• Experience managing creative agency partnerships.
• Demonstrated ability to challenge conventional thinking, develop new approaches, and create solutions that strengthen brand leadership.
• Demonstrated ongoing development of AI capabilities, including emerging tools and approaches like prompt and context engineering and agent orchestration.
• Experience applying AI tools to improve or redesign workflows and deliver measurable improvements in efficiency, quality, or strategic output.

Benefits

• Northrop Grumman provides a variety of benefits including health insurance coverage, life and disability insurance, savings plan, Company paid holidays and paid time off (PTO) for vacation and/or personal business.