Responsibilities

• Activate and execute Gaylord’s specific employer brand and recruitment marketing strategies aligned to the brand’s unique EVP.
• Partner closely with Gaylord Talent Acquisition and People leaders to translate hiring priorities into relevant campaigns, messaging, and candidate experiences.
• Support largescale, property level hiring initiatives while maintaining enterprise brand consistency.
• Ensure employer brand messaging reflects the scale, energy, and career opportunity associated with Gaylord Hotels.
• Develop clear, client-ready presentations that communicate Gaylord employer brand strategy, campaign plans, and performance results.
• Collaborate with internal creative partners and external agencies to develop employer brand and recruitment marketing assets across digital, social, on property, and experiential channels.
• Support Gaylord specific careers content and landing pages, ensuring messaging is clear, engaging, and relevant to frontline and leadership talent.
• Execute light design and production work independently, including layout adjustments, image selection, and formatting, to enable timely delivery of assets.
• Customize and adapt approved employer brand templates using design tools (e.g., Canva) to support property and regional needs.
• Apply visual identity and brand guidelines consistently to maintain quality and cohesion across all materials.

Requirements

• Bachelor’s degree from an accredited university in Marketing, Communications, Business Administration, or related field.
• 3+ years of experience in employer branding, recruitment marketing, or related marketing roles.
• Experience supporting high-volume or frontline hiring environments preferred.
• Experience working within a large, matrixed organization preferred.
• Knowledge and Skills: Strong understanding of employer brand and recruitment marketing principles.
• Ability to translate EVP and brand strategy into Gaylord-specific, market ready execution.
• Experience supporting digital, social, and campaign-based recruitment marketing initiatives.
• Working knowledge of design and content tools used for marketing production; familiarity with professional design software is a plus.
• Strong project management and organizational skills.
• Analytical mindset with the ability to interpret data and translate insights into action.
• Excellent written and verbal communication skills.

Preferred

• Experience supporting high-volume or frontline hiring environments preferred.
• Experience working within a large, matrixed organization preferred.
• Expertise in creating employer brand and recruitment marketing content using graphic design tools (e.g., Canva) to support property level and regional talent initiatives.
• Strong eye for design and ability to apply visual identity guidelines consistently.

Benefits

• All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
• Washington Applicants Only: Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.