Responsibilities

• Manage the email and SMS marketing strategy, with a focus on US-led campaigns that can be adapted by smaller markets to support revenue, customer acquisition, retention, and engagement across key customer touchpoints.
• Own the execution and optimization of all email/ SMS workflows, email calendar, campaign briefing and UAT.
• Monitor email and SMS channel performance, including forecasting inputs, budget tracking, reporting, and identifying opportunities to support continuous growth.
• Manage the email and SMS marketing calendar with a US-led focus, ensuring alignment with integrated marketing plans, product launches, promotions, and key commercial initiatives.
• Partner cross-functionally with Global Marketing, eCommerce, Creative, Digital, Analytics, Technology, and external agency partners to deliver seamless customer communications.
• Monitor and analyze channel performance, including engagement, conversion, revenue, and retention metrics, translating insights into actionable recommendations and optimization strategies.
• Support and maintain the testing roadmap across email and SMS, including A/B and multivariate testing, to improve customer engagement and business performance.
• Stay informed on industry trends, emerging technologies, and competitive activity to ensure Fresh's email and SMS programs remain innovative and best-in-class.
• Serve as the business point of contact for campaign briefing and execution, partnering closely with Campaign Operations and cross-functional stakeholders to support timely, high-quality delivery.
• Identify opportunities to enhance marketing processes and tools to improve operational efficiency and support business needs.

Requirements

• 4-7+ Years of Experience managing email marketing and/or SMS programs, with a proven track record of driving customer engagement and business results.
• You have:
• Bachelor's degree in business administration, marketing, communications, or a related field.
• Experience with enterprise email marketing platforms (e.g., Adobe Campaign) and working knowledge of HTML required.
• Experience with Google Analytics and leveraging data to optimize marketing performance.
• Advanced proficiency in Microsoft Excel.
• Familiarity with customer lifecycle marketing, audience segmentation, and personalization strategies; experience with CRM platforms is considered an asset.
• Strong analytical skills with the ability to translate data and insights into actionable marketing strategies.
• Proven success optimizing email and SMS performance through testing, experimentation, and continuous improvement.
• Deep understanding of email and SMS marketing best practices, including deliverability, compliance, and customer engagement.