Responsibilities

• Manage the email and SMS marketing strategy, with a focus on US-led campaigns that can be adapted by smaller markets to support revenue, customer acquisition, retention, and engagement across key customer touchpoints.
• Own the execution and optimization of all email/ SMS workflows, email calendar, campaign briefing and UAT.
• Monitor email and SMS channel performance, including forecasting inputs, budget tracking, reporting, and identifying opportunities to support continuous growth.
• Manage the email and SMS marketing calendar with a US-led focus, ensuring alignment with integrated marketing plans, product launches, promotions, and key commercial initiatives.
• Partner cross-functionally with Global Marketing, eCommerce, Creative, Digital, Analytics, Technology, and external agency partners to deliver seamless customer communications.
• Monitor and analyze channel performance, including engagement, conversion, revenue, and retention metrics, translating insights into actionable recommendations and optimization strategies.
• Support and maintain the testing roadmap across email and SMS, including A/B and multivariate testing, to improve customer engagement and business performance.
• Stay informed on industry trends, emerging technologies, and competitive activity to ensure Fresh's email and SMS programs remain innovative and best-in-class.
• Serve as the business point of contact for campaign briefing and execution, partnering closely with Campaign Operations and cross-functional stakeholders to support timely, high-quality delivery.
• Identify opportunities to enhance marketing processes and tools to improve operational efficiency and support business needs.

Requirements

• 4-7+ Years of Experience managing email marketing and/or SMS programs, with a proven track record of driving customer engagement and business results.
• Bachelor's degree in business administration, marketing, communications, or a related field.
• Experience with enterprise email marketing platforms (e.g., Adobe Campaign) and working knowledge of HTML required.
• Experience with Google Analytics and leveraging data to optimize marketing performance.
• Advanced proficiency in Microsoft Excel.
• Familiarity with customer lifecycle marketing, audience segmentation, and personalization strategies; experience with CRM platforms is considered an asset.
• Strong analytical skills with the ability to translate data and insights into actionable marketing strategies.
• Proven success optimizing email and SMS performance through testing, experimentation, and continuous improvement.
• Deep understanding of email and SMS marketing best practices, including deliverability, compliance, and customer engagement.
• Excellent organizational and project management skills, with the ability to manage multiple priorities in a fast-paced, collaborative environment.

Benefits

• Training & Development and Culture - Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development - Opportunities for networking and building relationships with LVMH Community and Network - Opportunities to join internal communities: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups Mental Health Support - Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP) - Free 24/7 confidential mental health support Paid Time Off and Flexibility - Flexible paid time off policy inclusive of Summer Fridays Fertility and Family Planning - Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment - Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility - Travel & lodging for those who can’t access care - Back-up dependent Care and Tutoring Fresh and LVMH ‘Perks’ and Discounts - Fresh In-Store Discounts and Gratis - LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc. - Pre-Tax Commuter Benefits through Wage Works - Additional Health Club Discounts, Sporting/Entertainment Ticket Discounts, Insurance Discounts (Pet, renters, home) Health Care - Medical, dental and vision Retirement And Additional Benefits - 401k with Company Match + Additional Employer Contribution at eligibility