Responsibilities

• Drives the email and SMS strategy, focusing on segmentation, cadence, quality and sequencing of all commerce communications.
• Manages and maps out customer journeys and triggered emails programs through Salesforce Marketing Cloud. Includes optimizing experience and message hierarchy to email subscribers.
• Writes detailed creative briefs, develops segmentation and contact strategy to drive incremental profit and continuous improvement of email results.
• Plans, manages, and executes customer activation from new registrants and non-buyer segments.
• Manages relationship with in-house creative team to drive strong engagement including best practices around call to actions, balance of text and content; Manages external relationships with technology providers.
• Ensures that the process (from scheduling, development, set-up, review, QA, deployment, and reporting) is streamlined and well managed.
• Partners closely with CRM team to develop audience segmentation strategies and perform content/offer testing to optimize email campaigns.
• Ensures email communications provide compelling content and solution storytelling to our customers.
• Develops a testing plan for email marketing campaigns, including subject lines, dynamic content, creative layout, targeting, landing pages, etc.
• Manages email marketing production schedules to ensure flawless and on time execution. Ensure QA standards are met for each email deployed including audience size, product availability, send time, landing page, etc.

Requirements

• Bachelor4s degree in Marketing or related field required
• 6+ years online consumer retail marketing experience with at least 3 years of online/internet retail consumer marketing email experience
• Hands on experience with robust email marketing platforms including Salesforce Marketing Cloud is required
• Experience running and optimizing large scale email marketing programs including customer journeys and triggered emails is required
• Excellent analytical, quantitative and reporting skills
• Experience with a web analytics platform such as Google Analytics
• Demonstrated knowledge of email best practices including deliverability, personalization, subject lines, and reporting
• Prior experience with SMS/MMS preferred
• Outstanding creative and strategic thinking abilities
• Outstanding verbal and written communication skills