Responsibilities

• Develop and execute a content strategy for all events and experiences
• Capture key moments from in-store events, brand activations, and trainings
• Ensure every event has a clear content plan (before, during, and after) Translate events into engaging stories that drive awareness and traffic
• Create and manage short-form video, photography, and social content
• Ensure content is aligned to brand voice, trends, and platform best practices
• Highlight artistry, services, product, and customer experiences through content
• Deliver content that is engaging, authentic, and performance-driven
• Use content to drive store traffic, event attendance, and customer engagement
• Partner with Sales & Education teams to align content with event sales goals and key moments
• Amplify product launches, services, and promotions through event storytelling

Requirements

• Strong creative eye for content, storytelling, and visual trends
• Deep understanding of social media platforms and content performance
• Ability to connect content to traffic, engagement, and sales outcomes
• Highly organized and able to manage multiple events and timelines
• Collaborative, energetic, and hands-on

Benefits

• Eligible for bonus under the Management Incentive Plan.
• If eligible, we offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays*, and 401(k) with Company match. All associates are eligible for an associate discount on JCPenney merchandise. For paid holidays, associates who are eligible for paid vacation (MTO) are also eligible for eight paid holidays during the calendar year.