Responsibilities

• Own Magic Spoon's email and SMS programs end-to-end - campaign calendar, flows and automations, segmentation, and performance.
• Build and maintain a testing roadmap that drives repeat purchase, list growth, and engagement.
• Partner with Creative and Brand to keep retention content on-voice while hitting performance targets.
• Work with our Senior Growth Analyst on day-to-day build and QA; review the work, prioritize the queue, and support with development.
• Track and report retention KPIs (open/click, revenue per send, list health, deliverability) and surface insights to leadership.
• Manage relationships with ESP, SMS, and subscription platform partners.
• Own the subscription program: acquisition into sub, churn reduction, win-back, and the overall subscriber experience.
• Build subscriber-specific lifecycle journeys - onboarding, milestones, retention saves, perks, and loyalty moments.
• Partner with Acquisition on the path into subscription and on improving sub-rate at checkout.
• Track sub KPIs (active subs, churn, LTV, sub revenue) and run targeted interventions tied to business goals.

Requirements

• 4+ years in growth marketing at a CPG or DTC brand, with direct hands-on experience in retention/lifecycle, subscription, and DTC eCommerce/web.
• Track record running email and SMS programs end-to-end: segmentation, automation, testing, and reporting.
• Hands-on experience with the .com customer journey, on-site merchandising, and conversion levers.
• Comfort with Shopify and a major ESP/SMS stack (Klaviyo, Attentive, or similar).
• Strong program management and launch coordination skills
• Comfortable owning internal reporting, sharing testing roadmaps, and using data to inform decisions across the business.
• A passion for food, CPG, and well-built customer experiences.

Preferred

• Subscription program experience strongly preferred
• hands-on CRO/site-testing experience, or experience at a brand with a meaningful retail business

Benefits

• Competitive salary & equity
• Bonus eligibility
• 100% covered Health, Vision, Dental insurance (50% covered for dependents)
• 401(k) with company match
• Generous parental leave
• Flexible vacation
• Paid company holidays
• Paid sick leave
• Catered lunch in office
• Dog friendly office