Manager, DTC Product Marketing

Responsibilities

• Support GTM strategy development and lead execution for NFL+ and related DTC experiences, from planning to launch to optimization
• Manage relationships with internal stakeholders and cross-functional teams to ensure strategic campaign alignment and tactical implementation
• Craft clear and inspiring marketing briefs for internal teams and external agencies that articulate the objective, audience, product value, desired customer action, and measures of success
• Oversee campaign development across owned and paid channels, including audience targets, messaging, creative assets, approvals, and execution
• Lead promotional planning and manage creative asset delivery for both on-platform and off-platform touchpoints
• Analyze and interpret performance across marketing channels and fan journeys to optimize initiatives and tactics
• Leverage fan insights, campaign outcomes, and market intelligence to support recommendations for product marketing strategy, audience definitions, messaging, and customer journey design
• Contribute to weekly cross-functional planning meetings to ensure alignment and delivery against business goals, milestones, and dependencies
• Support executive communication and internal rollout of marketing initiatives through clear updates on plans, performance, risks, and next steps
• Lead assigned projects and workstreams, escalating key risks and decisions as needed

Requirements

• 5+ years of experience in marketing, preferably in entertainment, sports, tech, or subscription-based products
• Strong strategic mindset with a track record of translating insights into action
• Creative instincts and experience managing campaigns from ideation to execution
• Excellent communication and storytelling skills (copywriting experience a plus)
• Highly organized with a commitment to operational rigor and accuracy
• Strong time management skills and the ability to juggle multiple high-stakes projects
• Comfort with managing multiple stakeholders in a fast-paced, cross-functional environment
• Team-oriented mindset with a drive for collaboration and accountability

Preferred

• Passion for sports and an understanding of its role in culture
• Background in subscription models, streaming, DTC platforms, and/or product marketing
• Familiarity with the evolving media landscape and digital consumption behaviors
• Hands-on experience with personalization, testing, measurement, and optimization
• Comfort using AI and emerging technologies to drive workflow efficiencies and/or support customer-facing efforts
• Ability to navigate projects through ambiguity and formulate clear next steps