Manager, DTC Merchandising

Needham, MA (On-site)

$90K/yr – $155K/yrManager5+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end DTC merchandising to maximize revenue, margin, and inventory health for a SharkNinja category.

  • Own revenue, margin, and inventory targets for your DTC category.
  • 5–8+ years in merchandising, DTC/eCommerce, or category management.
  • Lead end-to-end on-site merchandising and test-and-learn promotions with cross-functional partners.

Job Description

Responsibilities

  • Own and deliver revenue, margin, and inventory targets for your category within the DTC channel
  • Identify risks and opportunities early and take decisive action to course-correct
  • Lead weekly business reviews focused on actions and decisions, not reporting
  • Define and evolve a role-based assortment strategy (traffic drivers, margin drivers, innovation, exit)
  • Evaluate SKU productivity and make clear recommendations on what to scale, fix, or remove
  • Partner cross-functionally (Product, Supply Chain, Marketing) to shape line plans grounded in consumer demand and commercial opportunity
  • Own demand forecasts informed by performance trends, market signals, and commercial judgment
  • Partner with Supply Chain and Planning to optimize inventory flow, availability, and risk mitigation
  • Balance growth with inventory health, managing weeks of supply, turns, and stock risk
  • Develop and execute promotional and pricing strategies aligned to revenue and margin goals

Requirements

  • 5–8+ years of experience in merchandising, DTC/eCommerce, buying, or category management
  • Strong commercial and financial acumen, including margin, forecasting, and inventory management
  • Experience owning or influencing assortment, pricing, and promotional strategy
  • Highly analytical with the ability to turn data into clear, actionable insights
  • Experience in eCommerce or omnichannel retail environments

Preferred

  • Direct experience with DTC site merchandising and digital shelf optimization
  • Background in consumer products or hard goods
  • Experience operating in a test-and-learn or experimentation-driven environment

Benefits

  • medical insurance
  • dental insurance
  • vision insurance
  • flexible spending accounts
  • health savings accounts (HSA) with company contribution
  • 401(k) retirement plan with matching
  • employee stock purchase program
  • life insurance
  • AD&D
  • short-term disability insurance
SharkNinja logo

SharkNinja

SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.

Founded in 1994
Needham Heights, Massachusetts, USA
3.8K employees (726 in marketing)

Traffic Signals

Monthly Visitors
8.7M
Monthly Google Ads Budget
$106K
Traffic Source Mix
Search
21.3%
Direct
63.7%
Referral
5.5%
Social
8.7%
Paid
0.6%

Headcount Trend

Current headcount: ~3.8K

Marketing Team

Marketing Team Size
543 (14% of company)
Median Career Experience
11.5 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
25

Funding

Total Funding
$1.2B
Last Raise
$638M
Post IPO Secondary, 7 months ago

Funding History

  • Aug 2025
    Post IPO Secondary • $638M
  • Mar 2024
    Post IPO Secondary • $272.1M
  • Dec 2023
    Post IPO Secondary • $286.5M

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