Responsibilities

• Maintain packaging, pricing, and promotional offers across web and app
• Lead day-to-day operations and partnership with the subscription management platform
• Manage SKUs and pricing for in-app purchases
• Develop and execute A/B testing of the subscription package page, purchase/payment pages and other web and app placements within the purchase funnel
• Regular collaboration across teams (including Product, Biz Ops, Strategy, Finance, Legal, Customer Success) to ensure alignment and share results
• Manage and prioritize requests to product to support package page updates and testing roadmap
• Provide Customer Success team with necessary informational and training materials related to pricing, packaging and promotional offers
• Oversee the creative development process for purchase path testing
• Partner with Analytics to establish conversion and testing reporting requirements
• Proactively monitor and identify potential friction points throughout the user experience on web and app that may be impeding subscription and revenue growth
• Partner with acquisition marketing on target segments and lead the design, deployment, and optimization of custom landing pages for these audiences

Requirements

• 5+ years of experience in subscriber growth, conversion rate optimization, or monetization in a marketing or product capability
• Experience with a DTC digital or app-based business
• Hands-on experience with testing platforms
• Analytical mindset with a bias for action and experimentation
• Strong project management and communication skills
• Must be willing to work in New York, NY.

Preferred

• Experience with subscription management/monetization platforms (e.g., Piano) is a plus

Benefits

• company sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.