Responsibilities

• The Manager or Director of Marketing & Attraction leads strategic marketing and business attraction efforts designed to strengthen the region’s visibility, reputation, and economic vitality.
• This role develops and executes comprehensive marketing and attraction campaigns, manages all communications of the organization, creates compelling promotional content/materials, and is responsible for developer and site selector relations.
• The role works collaboratively with business leaders, community partners, tourism and civic organizations, and internal stakeholders to promote regional assets and advance economic development priorities.
• Success in the role requires strong project management, communications, storytelling, relationship-building, and marketing skills, along with a passion for promoting the Bloomington-Normal community.
• The position also supports economic research and data analysis, using information and trends to inform strategic decisions and communicate the region’s economic story.
• Additional responsibilities include planning and coordinating occasional events, supporting fundraising and sponsorship efforts, and assisting with initiatives that strengthen the organization’s visibility, partnerships, and impact.
• Travel – it is estimated that 10% (approximately 4-6 weeks) of the work year the position will travel to state, regional and national conferences to establish relationships with developers and site selectors.
• Relationships – build relationships with developers, site selectors, and businesses aimed at identifying and attracting prospects to our community.
• Strategy – lead business attraction strategy and execution.
• Awareness – makes prospects and the broader economic development ecosystem aware of community assets, available sites, incentives, etc.

Requirements

• Director-level requires a Bachelor’s degree in relevant field and 5+ years of related experience.
• Manager-level requires a Bachelor’s degree in relevant field and 3+ years of related experience.
• Relevant degrees/fields include but are not limited to Marketing, Communications, Economic Development, Economics, Public Administration, and Business Administration.

Preferred

• Certified Economic Developer (CEcD) designation or in progress preferred.
• OU Economic Development Institute (OU EDI) completion or in progress preferred.
• An equivalent combination of education and experience that provides the required knowledge, skills, and abilities may be considered.

Benefits

• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Retirement plan
• Vision insurance