Manager / Director of Live Event Marketing

Responsibilities

• Develop, present, and execute comprehensive live event marketing plans that accelerate and achieve aggressive revenue goals.
• Evaluate all aspects of AEW’s live event business, including but not limited to marketing, advertising, promotions, earned media, research, pricing, and sponsorship, to identify and establish new opportunities to drive incremental revenue.
• Develop strong relationships with venues and AEW media partners to maximize marketability, activation, and usage of AEW intellectual rights.
• Lead and work cross-divisionally with internal teams (e.g., Marketing, Creative, Digital Media, Public Relations, and Production) to ensure all pre- and post-event information and promotions are communicated to our targeted audience well in advance, ultimately driving increased profitability for assigned events.
• Develop integrated outreach campaigns with the PR Department to heighten awareness around marquee events.
• Work with Finance/Accounting to manage event budgets and drive cost efficiencies.
• Maintain critical metrics and provide periodic reports to the VP of Live Event Marketing
• Additional duties as assigned.

Requirements

• 5+ years of experience
• Strong creative, strategic, analytical, organizational, and personal sales skills
• Experience in developing and executing strategic marketing plans and campaigns
• Experience developing budgets and forecasting
• Demonstrated successful experience in making written and oral presentations, as well as negotiating with media and partners
• Ability to manage multiple projects with varying priorities at one time –to deliver results on time and under budget
• Previous Sports or Live Event Marketing experience preferred
• Extensive knowledge of Microsoft Windows Suites (Word, Excel, Access, PowerPoint, and Outlook)
• Ability to travel extensively for events and meetings

Benefits

• Competitive health insurance plans including medical, dental, vision, LTD, and life insurance.
• Employees are eligible to participate in company 401k after 6 months of employment; Match is 100% for the first 3%, 50% for the next 2%.
• 16 weeks of parental leave
• Flexible time-off policy