Marketing Manager | Full-Time | Rupp Arena

Responsibilities

• Conceptualize, develop, and execute comprehensive marketing campaigns to promote concerts, comedy shows, theater productions, and live events at Rupp Arena, the Lexington Opera House, Central Bank Center, and the OVG Concert Series at Gatton Park
• Develop and implement creative cash/trade proposals with media partners, including digital, radio, print, TV, and outdoor
• Create and maintain collaborative relationships with local media partners, promoters, tour marketers, and community partners to ensure fully aligned event campaigns
• Explore and execute cross-marketing opportunities throughout the community and execute grassroots marketing, including but not limited to ticket giveaways, on-site activations, and third-party partnerships
• Manage internal marketing assets, oversee digital displays and marquee messaging, and maintain the venue website
• Manage event advertising budgets, oversee the media buying and billing process, and implement multi-channel advertising strategies
• Draft, distribute, and follow up on press releases, pitching feature stories to local and regional media for upcoming events and venue initiatives
• Conceptualize and collaborate on social media campaigns, email and SMS marketing, and promotions to drive ticket sales and fan engagement
• Track, analyze, and compare event ticket sales information, adjusting digital targeting parameters and overall efforts based on gathered analytics from previous events
• Prepare post-show recaps and manage post-event survey evaluations to measure attendee feedback and analyze venue operations

Requirements

• Bachelor’s degree from an accredited college or university or equivalent work experiences
• 3-5 years of previous event or entertainment marketing experience preferred
• Intermediate to strong knowledge of Adobe Creative Suite
• Strong knowledge of social media platforms (Facebook, Instagram, X, TikTok, etc.)
• Demonstrated proficiency with Microsoft Office Suite
• Basic photography and videography skills with proficiency in editing images/videos using the following software: Adobe, Canva, and CapCut
• Independent decision-making skills; ability and knowledge to apply judgment in resolving problems of moderate scope and complexity
• Highly organized, resourceful, quick learner, and able to handle multiple projects simultaneously
• Ability to prioritize and meet deadlines
• Must be adaptable with the ability to work under pressure to meet deadlines

Benefits

• Health, Dental, and Vision Insurance
• 401(k) Savings Plan
• 401(k) matching
• Paid Time Off (vacation days, sick days, and 11 holidays)