Manager, Digital Partnerships

New York City, NY (Hybrid)

$80K/yr – $90K/yrManager4+ years expFull time

Posted 10 days ago

Job Summary

Owns end-to-end client partnership management and strategic media planning, guiding opportunities, negotiations, budgeting, and analytics while mentoring associates and coordinating across internal teams.

Key workstreams include client relationship management, plan development and KPI/RFP alignment, and partner negotiations.
Ensures high-quality deliverables and maintains strong media partner relationships.

Job Description

Responsibilities

Communicate with clients on marketplace intelligence, negotiation, and partnership needs, aligning with client KPIs
Maintain daily client contact, manage requests, and foster relationships with media partners
Present plan recommendations, identify new opportunities, and collaborate with internal teams
Act as a key liaison, mentor associates, and ensure high-quality work standards
Lead strategic media planning, participate in KPI and RFP development
Manage partner negotiations, oversee budget and billing, and maintain campaign oversight.
Provide guidance on reports and presentations, manage Analytics and Ad Ops relationship.
Secure competitive marketplace pricing, foster strong media partner relationships, and apply knowledge of MAGNA's investment strategies.

Requirements

Fundamental understanding of media tools as well as syndicated tools
Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional media strategies
Ability to delegate and oversee Associates and Negotiators workload
Experience with campaign management/ad serving technology: Double Click DART, Atlas DMT, Media Mind
Experience across a variety of media channels
Initiative does not require candidates to have a college degree

Preferred

Working knowledge of third-party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others
Ability to communicate concisely and clearly both orally and in writing
4+ years of experience in digital media planning

Initiative

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile.Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Founded in 1975

New York, New York, USA

3.2K employees (1,113 in marketing)

www.initiative.com