Responsibilities

• Own campaign execution from kickoff to closeout, including briefing, timelines, creator casting, activation, approvals, and launch readiness.
• Translate campaign objectives into clear briefs, creative guidelines, and execution plans that enable creators to deliver authentic, on-brand content.
• Serve as the single execution owner responsible for keeping campaigns moving, stakeholders aligned, and deliverables on track.
• Manage multiple concurrent campaigns across platforms without sacrificing quality, speed, or attention to detail.
• Leverage campaign insights to inform broader commercialization strategy, optimizing adoption, conversion, and GMV impact across the creator ecosystem.
• Champion a test-and-learn mindset, translating data into actionable recommendations that improve performance over time.
• Campaign Lifecycle Ownership
• Identify, vet, onboard, and manage creators participating in campaigns, ensuring alignment with campaign goals and brand standards.
• Act as the primary point of contact for creators maintaining productive relationships, resolving issues, and keeping creators engaged throughout the campaign lifecycle.
• Coordinate creator tasks and deliverables, reviewing submissions and routing approvals to ensure content adheres to guidelines prior to submission.

Requirements

• Bachelor’s degree in Marketing, Business, or related field and 2 years’ experience in marketing or related field OR 4 years’ experience in marketing or related field.

Preferred

• Digital marketing (for example, affiliate marketing, display advertising)
• Working with a cross-functional team

Benefits

• Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.