Responsibilities

• Develop creator recommendations aligned with client objectives, target audiences, campaign goals, and budgets.
• Identify emerging creators, platform trends, and partnership opportunities across TikTok, Instagram, YouTube, TikTok Shop, and other relevant platforms.
• Recommend creator strategies and content approaches to improve campaign performance.
• Support creator sourcing and outreach across relevant brand categories, audience niches, and product-use cases.
• Review creator recommendations for brand fit, category relevance, audience alignment, content quality, and platform behavior.
• Manage outreach workflows, follow-ups, creator/customer questions, and participation status.
• Support customer activation campaigns in partnership with the manager, account team, lifecycle team, and client team.
• Support post-purchase creator/customer invite workflows where applicable.
• Track creator and customer movement from outreach to interest, community join, content submission, posting, and payout eligibility.
• Maintain organized pipeline trackers and flag gaps, bottlenecks, or pacing risks.

Requirements

• 2–4+ years of experience in creator partnerships, influencer marketing, affiliate marketing, community management, social media, lifecycle/community programs, customer advocacy, or social commerce.
• Experience managing creator outreach, creator communication, community workflows, campaign tracking, or affiliate/content programs.
• Strong organizational skills and comfort working in spreadsheets, trackers, dashboards, creator platforms, or CRM-style systems.
• Familiarity with TikTok, Instagram Reels, TikTok Shop, creator content formats, and short-form video behavior.
• Strong written communication skills with the ability to communicate clearly and professionally with creators, customers, and internal teams.
• Experience creating creator briefs, campaign documentation, or educational resources using Canva or similar design tools.
• Ability to manage repetitive but detail-sensitive work without losing accuracy.
• Experience using creator management platforms (Klear, GRIN, Aspire, CreatorIQ, etc.) and project management tools to support sourcing, outreach, reporting, and campaign organization.
• Ability to balance speed, attention to detail, and creator/customer experience.
• Ability to identify patterns and make recommendations to improve workflow, posting rate, or creator participation.

Preferred

• Experience with TikTok Shop, affiliate creator programs, Discord communities, UGC programs, customer advocacy programs, or product seeding campaigns.
• Experience supporting consumer brands across categories such as beauty, wellness, home, lifestyle, CPG, fashion, pets, family, fitness, or retail.
• Familiarity with creator incentive programs, content challenges, bonus tracking, ambassador programs, or community-based creator activations.
• Experience collecting and organizing live content links, creator handles, Spark codes, usage permissions, or campaign performance data.
• Understanding of FTC disclosure expectations and basic brand safety considerations.
• Experience working with AI-enabled tools and creator platforms may support sourcing, creator discovery, audience analysis, outreach, workflow tracking, reporting, content analysis, and operational efficiencies.