Responsibilities

• Manage, mentor, and develop the Digital Media Strategists, providing regular guidance on campaign strategy, client communication, and career growth.
• Oversee resource allocation and bandwidth across the strategy team to ensure optimal support for all client accounts.
• Foster a culture of innovation, encouraging the team to test new channels, tactics, and ad technologies.
• Partner with Client Solution Growth Leads on complex Quarterly Business Reviews (QBRs), translating portfolio-wide performance data into high-level business narratives and forward-looking growth roadmaps.
• Proactively identify overarching industry trends and shifts, advising clients on how to pivot their business and media strategies to maintain a competitive edge.
• Direct the overarching strategy for large-scale integrated media plans across Paid Search, Paid Social, Programmatic, and emerging channels (e.g., CTV, Retail Media).Ensure media strategies are strictly aligned with clients' complex buying stages, target personas, and bottom-line business outcomes.
• Partner with Analytics and Solutions leadership to design and implement advanced, closed-loop measurement frameworks and custom attribution models.
• Guide the Media Services Team in connecting complex media inputs to consumer journey impacts, ensuring narratives resonate with executive revenue leaders.
• Spearhead agency-wide initiatives for channel expansion and creative testing, defining best practices for relevance and performance across the buying journey.