Manager, Digital Marketing at Targeted Victory | Arlington, VA

Targeted Victory

Manager, Digital Marketing

Arlington, VA (On-site)

Salary Not AvailableManager2+ years expOther

Posted 1 month ago

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Job Summary

Own the end-to-end campaign lifecycle with data driven optimization and cross team collaboration to turn client objectives into channel plans, budgets, and measurable results.

Campaign Ownership: plan, traffic, optimize, and report across all platforms and clients.
Performance discipline: translate data into actionable optimizations and present polished plans.
Cross function alignment: partner with planning and product on targeting, creative specs, and platform choices.

Job Description

Responsibilities

Support end-to-end marketing campaigns across all platforms — from planning through launch, monitoring, and reporting.
Monitor campaign pacing and performance daily; flag issues and execute optimizations proactively
Develop clear, client-ready optimization recommendations based on performance data
Partner with planning and product teams on targeting, creative specifications, and platform selection
Maintain reporting dashboards; synthesize insights into concise weekly and monthly reports
Stay current on platform updates, beta opportunities, and industry trends; share knowledge across the team
Support media planning process with platform-specific POVs, and tactical recommendations

Requirements

2-4 years of hands-on digital marketing experience and operations or paid media experience; or 1-3 years political campaign/agency work.
Demonstrated knowledge in core marketing platforms such as Google Ads, DSP’s, Social Platforms, CTV Partners, etc.
Translate client objectives and KPIs into clear channel strategies, budget allocations, and audience targeting recommendations
Build and present polished media plans and reports to internal stakeholders
Review in-flight campaign performance data regularly and develop optimization recommendations grounded in data
Maintain and evolve media plan documentation, including budget trackers, flowcharts, and channel-level breakdowns
Experience with ad trafficking tools, CRM management, and data platforms
Comfortable working in Excel/Google Sheets for pacing, reporting, and data analysis
Familiarity with measurement methodologies: brand lift, attribution modeling, conversion tracking
Experience with reporting and visualization tools such as Google Looker Studio, Sigma, Tableau, or Datorama is a plus

Preferred

Agency background with experience managing multiple client accounts simultaneously
Experience with additional platforms: Amazon DSP, LinkedIn Ads, Nextdoor Ads, or Snapchat
Exposure to TV/CTV platforms such as Roku OneView, Hulu, or Magnite
Google Ads or Meta Blueprint certifications
Experience with BI tools such as Looker, Tableau, or Google Looker Studio

Targeted Victory

3.4 Glassdoor

Targeted Victory is a digital first agency built for the mobile age. The intersection of politics and business is in our DNA. We bring the best of campaigns and a right-of-center perspective to solve marketing challenges. Our field teams can deploy anywhere in the country within 48 hours — scaling from the neighborhood level all the way to a complete national rollout. We produce content the way people want to consume it. Our teams of designers specialize in mobile first, short-form video creative. We have collectively raised our clients more than $1.45 billion in online fundraising, managed over $330 million in digital advertising, delivered over 13 billion emails and nearly 3 billion texts on behalf of our clients, recruited 20 million advocates, and produce over 10,000 unique creatives each month. Targeted Victory is the proud recipient of the 2022 Washington Post Top Workplaces award, 2022 Reed Award for Best Employer, 2021 Campaign Tech Award for Best Employer, and the 2021 Reed Award for Best Employer: Work-From-Home Transition. Targeted Victory is also a proud member of Stagwell Global, a team of 2,500+ best-in-class marketing experts that were born and bred in the digital first era.

Founded in 2009

Arlington, Virginia, US

242 employees (43 in marketing)

www.targetedvictory.com

53% recommend to a friend

61% CEO approval