Responsibilities

• In this fully remote role, you will be a key member of our talented team, leading digital marketing strategy, lead generation efforts, and digital media channels.
• Collaborate with the Digital Marketing team and the Marketing Services team to manage and optimize digital marketing strategies across Google Ads, Facebook Ads, programmatic ad platforms, SEO, email marketing, and more.
• Your goal will be to ensure we meet our clients' monthly targets by managing and optimizing their paid media accounts.
• Paid Search and Paid Social Strategy & Execution: Understand client strategies and align them with digital marketing efforts to meet client goals
• Setup and manage campaigns across Google Ads, Microsoft Ads, and Facebook Ads
• Own a specific set of client's digital marketing campaigns across all paid channels
• Manage campaign spending to ensure advertising stays within budget and achieves the client's KPI goals
• Review account performance and proactively make optimizations to ensure accounts are meeting KPIs and delivering against goals
• Search Engine Optimization Strategy & Execution: Provide SEO guidance to assist in content strategies and ensure content is optimized based on SEO best practices
• Manage SEO strategies for client websites to ensure optimal performance and maximum rankings for targeted keywords through continuous auditing and competitive analysis

Requirements

• A minimum of 6 years experience within the digital marketing industries-with specific expertise in managing digital strategy across paid and organic channels
• Solid experience with Google Ads, Microsoft Ads, Meta Business Suite/Ads Manager, and Programmatic Display platforms-with experience using Demand Side Platforms (DSPs) preferred
• Knowledge of Google Analytics, Google Tag Manager and Google LookerStudio for data/conversion tracking and visualization
• Google Ads certified in Search, Display and / or Measurement
• Experience with SEO keyword research and optimization techniques
• Strong written and verbal communication, excellent analytical skills, and data-driven thinking
• Proficiency with G Suite applications (i.e., Google Sheets, Docs, Slides)
• Client-facing presentation skills with a high level of confidence in explaining digital marketing concepts and campaign strategies
• Strategic thinking, with the ability to understand business needs and adapt them to digital strategies
• Attention to detail and strong time management skills in a fast-paced business environment

Benefits

• Five weeks of PTO, including paid holidays, vacation, and sick leave.
• Comprehensive health care benefits, including dental and vision coverage.
• 401(k) retirement plan with company matching contributions.
• Work from the comfort of your home office (this is a fully remote position).
• Join a close-knit, supportive team that values your contributions and encourages professional growth-and has fun together at agency outings, gatherings, and industry awards events.
• Professional development planning, coaching, and mentoring program for every team member.