Manager, Digital Marketing

Responsibilities

• Integrated campaigns and digital communications: Integrate organizational priorities and marketing campaigns into digital channel plans with clear goals, audiences, messages, channel mix, timelines, and measurement.
• Own the technical end-to-end path from “someone sees it” to “someone takes action,” ensuring that messaging, creative inputs, landing page experience, and follow-up communications are optimized. This includes ownership of building emails in Salesforce and regular editing and page creation in WordPress.
• Build repeatable approaches for lead generation and thought leadership events, such as webinars, downloadable resources, and events—so execution is consistent and continuous improvement is achieved.
• Ensure campaign work reflects audience behavior and insights, not assumptions, and that performance influences improvements.
• Demand generation, paid media, and optimization: Collaborate with external agencies on paid media strategy and day-to-day management as needed across platforms (LinkedIn, Meta, Google), including targeting, budgeting, pacing, and iterative improvement.
• Establish and maintain a structured testing approach (audiences, creative, landing pages, channel mix), documenting what worked, what didn’t, and what changes next.
• Ensure audiences have the best user experience and get the information they need regardless of where they are in the funnel.
• Make budget recommendations and reallocate based on performance and organizational priorities.
• Measurement, reporting, and cross-functional alignment: Define campaign success metrics up front and maintain a consistent reporting cadence that supports decision-making.
• Deliver monthly performance updates for email, website, and paid media.

Requirements

• Bachelor’s degree or related experience in marketing, digital technologies or similar relevant field.
• 4-6 years of relevant experience in digital marketing or related field.
• Demonstrated hands-on experience with Salesforce Marketing Cloud, including building and executing email campaigns, audience segmentation, marketing automation, and campaign performance reporting.
• Proficiency in WordPress, including creating, editing, and maintaining website pages, managing content updates, and optimizing landing pages to support digital marketing campaigns and conversions.
• Ability to create a welcoming work environment for all.

Benefits

• Medical, dental and vision benefits offered, free life insurance, along with long-term and short-term disability, a 403(b) program with employer match, parental leave and one day of volunteer time off per month.