Adobe Campaign Developer
System Soft Technologies
USA (Remote)
In-houseFull-timeSenior level8+ years exp.
5 hrs ago
Manager Digital Marketing - Marketing Automation & Email
Phoenix, AZ (Hybrid)
Salary Not AvailableManager5+ years expFull time
Posted 4 months ago
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Job Summary
Drive Republic Services\' email marketing strategy to improve engagement, conversions, and retention across prospect and customer journeys.
- Lead email programs from ideation to execution with cross-functional collaboration.
- Must-have: 3+ years directing cross-functional teams and hands-on experience with major marketing automation platforms.
- Standout: Proven improvements in deliverability, engagement and conversions.
Job Description
Responsibilities
- Leads Republic Services’ email marketing, digital lead management and marketing automation strategy
- Develops and evaluates email marketing programs based on campaign goals, including driving engagement, conversion and retention
- Builds and optimizes prospect and customer communication journeys
- Works collaboratively across departments to manage programs from creation through execution
- Analyzes campaigns regularly (open rates, click-through rates, bounce rates, conversions), reports insights and provides recommendations for improvements
- Maintains high email deliverability and ensure best practices and anti-spam compliance are followed consistently
- Develops ad hoc emails, landing pages and contact forms as needed
- Manages external agencies related to email and marketing automation
- Stays current on email best practices and marketing technology industry trends to identify opportunities
- Inspires others to achieve challenging goals, deliver a high standard of performance while effectively leveraging resources to overcome unexpected obstacles
Requirements
- 5 years of experience in Marketing
- 3 years of experience in Email Marketing, with a proven track record of delivering successful campaigns from ideation to execution
- 3 years of leading and directing cross-functional teams, using influence instead of authority to support on-time execution that meets the program goals
- Hands-on experience with Salesforce CRM (SFDC), Marketing Cloud, Pardot/Account Engagement, Marketo, Eloqua or similar
- Strong understanding of email marketing best practices, including deliverability, list management, and anti-spam regulations
- Excellent analytical skills, including experience with email marketing analytics platforms
- Experience with A/B testing, segmentation and personalization
Preferred
- HTML and CSS is a plus
- Relevant Salesforce (SFDC) certifications are a plus
Benefits
- Comprehensive medical benefits coverage, dental plans and vision coverage.
- Health care and dependent care spending accounts.
- Short- and long-term disability.
- Life insurance and accidental death & dismemberment insurance.
- Employee and Family Assistance Program (EAP).
- Employee discount programs.
- Retirement plan with a generous company match.
- Employee Stock Purchase Plan (ESPP).
- Paid Time Off (PTO)
- Benefits
UBLIC SERVICES, INC.
Republic Services provides the most complete set of recycling, waste and environmental solutions from a single-source provider. We partner with customers to help them achieve their sustainability goals, driving both environmental and economic sustainability. We offer advanced recycling; solid waste, special waste and hazardous waste treatment and disposal; field and industrial services; 24/7 emergency response; and equipment rental and cleaning. We use our expertise to find new opportunities to reduce waste and promote circularity.From our network of state-of-the-art recycling centers to converting gas generated by our landfills into renewable energy to helping companies set and meet their sustainability goals – our 42,000 employees provide sustainable solutions that deliver results. #SustainabilityinAction
