Manager, Digital Marketing

Responsibilities

• Lead strategy, management, optimization and execution of all paid media activity, including Google Ads, YouTube, Facebook, Instagram, LinkedIn and more
• Scale new customer acquisition channels across paid digital (Facebook, Instagram, PPC, Google)
• Manage daily operations and campaign management of performance marketing channels including paid social, programmatic display and OLV/CTV both in house and in partnership with external agency partners
• Perform day-to-day paid digital marketing campaign activities including bid management, budget allocation, performance monitoring, testing, optimization, campaign extension, etc
• Lead detailed analysis of campaign(s) effectiveness, including segmentation, creative targeting, and cohort analysis
• Continuously raise the bar on attribution metrics and develop new/better standards to effectively measure campaign success
• Analyze channel performance to form & test hypotheses, develop and launch new creative, and target growth strategies week-to-week
• Responsible for optimizing costs and budget management of growth marketing spend
• Integrate existing brand building and content development efforts into overall growth strategy
• Own, drive, and report on key metrics related to customer acquisition cost, channel/ campaign LifeTime Value (LTV), and overall channel growth

Requirements

• A customer-first mindset
• Minimum 7+ years of experience in Paid Search, Paid Social, Display & DSP campaigns, with six- or seven-digit annual budgets that you were responsible for optimizing. Experience on the agency or client side
• Experience building and scaling campaigns to new international markets
• A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude
• Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners
• Strong quantitative analytics with technical lean - ability to generate insights and solutions or build a story and strategy from large data sets
• Holistic results/growth orientation married with entrepreneurial thinking and an insatiable intellectual curiosity - a relentless focus on driving impact and continuous improvement
• Basic understanding of web standards, analytics, and SEO
• Advanced Excel skills and experience working with large data sets
• A natural curiosity about cutting-edge technologies, analytics, and the digital marketplace, as well as a passion for innovation

Preferred

• Luxury brand, D2C, retail, eCommerce with recognizable brands
• Experience with the Salesforce Marketing Cloud stack
• Hands on Tag Management experience with Google Tag Manager and or others
• A passion for and working knowledge of automobiles, EVs, and the future of mobility
• Experience in luxury or high-tech industries and automotive

Benefits

• Compensation & Benefits: Lucid offers a comprehensive and competitive benefits package including medical, dental, and vision insurance; life and disability coverage; paid time off; paid holidays, paid sick leave; and a 401(k) retirement plan. Hourly/non-exempt employees accrue up to 120 hours paid time off, and salaried/exempt employee accrue up to 160 hours paid time off. Eligible employees may also participate in Lucid’s equity program and/or a discretionary annual cash incentive program. Incentive and equity awards, if applicable, are determined based on individual performance, role scope, market considerations, and overall company results, in accordance with the terms of the applicable plans.