Manager, Digital Marketing

New York, USA (On-site)

Salary Not AvailableManager3+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-channel paid media and print activation, coordinating budgets, agency partnerships, and data-driven optimizations to drive growth.

  • Budget & Operations: Own the annual paid media budget process and quarterly updates, and manage agency billings and expenses.
  • Channel & Partnership Ownership: Lead full-funnel partnerships with digital agencies and manage affiliate activation with internal teams and external partners.
  • Data-Driven Optimization: Leverage first-party data, tracking URLs, and analytics platforms to optimize campaigns across digital and print channels.

Job Description

  • Responsible for the annual paid media budget financials and process and maintain updates throughout the year
  • Drive and accelerate business growth through digital marketing and print initiatives by working cross functionally with internal teams and external partners
  • Manage digital agencies in partnership with the Director of Digital Marketing. Specifically build partnerships, activate full funnel strategies, monitor performance and seek improvement opportunities
  • Assist with launching new digital marketing channels and continuous optimizations of current strategies
  • Manage print agencies; define strategies; including creative optimization, testing, partnering cross functionally with internal teams, reviewing pages and analytics
  • Manage day to day activation and Strategy for the Affiliate channel
  • Project manage creative assets for paid and print media; briefing internal and external partners and trafficking ads to agency partners for timely execution
  • Leverage 1st party data insights to support marketing initiatives (Requesting audiences and uploading to various 3rd party platforms)
  • Assist with creating tracking urls to support digital and print campaigns
  • Manage agency billings and CRM P-card expenses
Global Industrial logo

Global Industrial

Established in 1976, Global Industrial has developed a strong client base across many industry sectors in Australia. We specialise in wholesaling and retailing commercial and industrial equipment and provide storage solutions to small businesses, tradesmen, industry and commercial, mining and domestic clients.By sourcing products from a range of international suppliers and manufacturers, we can supply our customers with a multitude of quality products and storage solutions. We provide professional service and in-depth knowledge of the products that we sell.GLOBAL’S MISSION STATEMENT To supply the greatest number of consumers with quality products at the lowest prices using exceptional customer service to satisfy their product needs.

Founded in 1976
Herdsman, Western Australia, AUS
19 employees (2 in marketing)