Manager, Digital Marketing & Communications

Wichita, KS (On-site)

Salary Not AvailableManager2+ years expFull time

Posted 3 days ago

Job Summary

Own WSU Tech’s digital presence across social and email, leading content planning, calendar strategy, paid campaigns, and event support to drive enrollment initiatives and measurable outcomes.

Own social content planning, publishing, and optimization across channels.
Lead paid social and email campaigns with analytics to inform strategy.
Collaborate with internal teams and vendors to produce high-quality content.

Job Description

Responsibilities

Own and manage WSU Tech's organic social media presence across all institutional channels, from content planning and scheduling to publishing, engagement, and ongoing optimization.
Build and maintain a strategic social media content calendar aligned with enrollment initiatives, academic programs, events, partnerships, and student stories.
Lead paid social media advertising — campaign planning, audience targeting, creative coordination, budget management, and performance reporting.
Manage email marketing campaigns end-to-end: audience segmentation, content coordination, scheduling, deployment, and analysis.
Maintain email marketing calendars in partnership with internal teams to keep communications timely, accurate, and on-brand.
Provide marketing and communications support for college events, including promotional materials, timelines, and logistics.
Collaborate across departments to support enrollment, academic programs, and college-wide initiatives.
Coordinate with designers, photographers, videographers, and vendors to produce high-quality content.
Analyze performance data across social, paid advertising, and email to inform strategy and identify new opportunities.
Stay ahead of digital marketing trends and platform best practices to keep WSU Tech competitive.

Requirements

Associate degree in business, marketing, communications, digital marketing, or a related field (Bachelor's preferred).
2+ years of experience in social media, digital marketing, communications, or a related field.
Demonstrated experience managing organic social media channels and creating content for social platforms.
Excellent time management with the ability to multi-task and prioritize competing deadlines.
Ability to work independently with minimal supervision.
Strong analytical thinking, sound judgment, and problem-solving skills.
Excellent written and verbal communication.
Strong attention to detail and a professional, calm demeanor with the public and colleagues.

Preferred

Experience with paid social media advertising, email marketing, and/or event support.

Benefits

https://wsutech.edu/whyhere/

WSU Careers

Founded in 1890 in Pullman, Washington State University (WSU) is Washington’s land-grant university with an overarching mission of improving the quality of life for all citizens – locally, nationally, and globally. WSU is committed to innovation and excellence in research and scholarship. WSU has a current enrollment of over 30,000 undergraduate, graduate, and professional students and approximately 6,000 faculty and staff at its five campuses (Pullman, Spokane, Tri-Cities, Vancouver, and Everett), as well as its numerous other locations across the state of Washington and online through its Global Campus. WSU employs approximately 6,000 faculty and professional staff and the University deeply values diversity among its faculty, students, and staff. WSU students represent diverse social, economic, and ethnic backgrounds: approximately 10 percent of WSU students hail from outside the state of Washington, and approximately 6.8 percent are international students. WSU annually awards more than $280 million in scholarships and financial aid to approximately 17,000 undergraduate students

Pullman, Washington, USA

1 employees

hrs.wsu.edu/jobs