Responsibilities

• Support the end-to-end planning, execution, and optimization of digital marketing campaigns across platforms such as Google Ads, Meta, YouTube, TikTok, CTV, and other DSPs.
• Take full ownership of complex, multi-channel initiatives, ensuring projects are delivered on time, within scope, and aligned with business objectives.
• Establish project timelines, workflows, and execution plans while proactively identifying risks and driving resolution.
• Oversee campaign budgets, forecasting, pacing, and performance optimization to maximize ROI.
• Ensure consistency, quality control, and adherence to best practices across all campaign deliverables.
• Support the development and execution of internal communication strategies to effectively inform and engage employees.
• Drive external digital communication initiatives that increase brand visibility, customer engagement, and revenue growth.
• Serve as a key point of contact for communications strategy across cross-functional initiatives and campaigns.
• Act as an advocate for organizational priorities, ensuring alignment across stakeholders and initiatives.
• Provide ongoing mentorship and guidance to selected team members, supporting both technical skill development and customer-facing soft skills.