Manager, Digital Marketing, B2B Events

Responsibilities

• Own full-funnel B2B event marketing strategies that drive awareness, audience growth, registrations, and revenue.
• Develop audience segmentation, targeting, and messaging to reach priority audiences and improve conversion.
• Personally build, launch, and optimize integrated campaigns across email, web, paid media, content, and partnerships, while testing new channels and acquisition opportunities.
• Turn event content, speakers, and industry trends into compelling propositions for target audiences.
• Look beyond existing audiences and established tactics to identify new opportunities for growth.
• Partner with paid media and data teams to understand performance across the funnel, question what is and isn’t working, and continually improve audiences, messaging, channel mix, and conversion.
• Maintain a clear view of each event’s financial performance against plan, identifying risks and opportunities early.
• When performance falls behind plan, develop and implement creative, commercially sound solutions, then apply successful learnings across the wider event portfolio.
• Connect event marketing to wider business, membership, and commercial priorities, identifying opportunities across teams and regions.
• Manage multiple global event campaigns simultaneously, coordinating priorities, timelines, and stakeholders.

Requirements

• 5+ years of marketing experience, with significant hands-on experience marketing B2B events, conferences, or professional audiences.
• Demonstrable experience building and executing digital campaigns that drive audience acquisition, conversion, and commercial outcomes.
• Strong understanding of the full B2B event marketing funnel, including acquisition, segmentation, nurture, conversion, and optimization.
• Hands-on experience across email, web, paid media, content, CRM, and marketing automation platforms such as Salesforce, Eloqua, or equivalent.
• Able to think strategically while remaining highly executional: you identify opportunities, make recommendations, and roll up your sleeves to deliver them.
• Excellent written communication, stakeholder management, and organizational skills.
• Native-level English is required; fluent Spanish is a plus.
• Willing to travel up to 15% of the time. This role includes required travel to more than two major conferences for up to six days at a time.
• Comfortable using AI and emerging marketing tools to improve how you work.
• Experience working in a global organization or within financial services, anti-financial crime, professional membership, or another complex B2B environment is a plus.