Responsibilities

• Define and own the digital marketing strategy across paid and owned channels and aligned to pipeline and revenue objectives.
• Partner cross-functionally with Demand Generation, Content, Creative, Product Marketing, and Revenue to ensure a cohesive, high-performing digital presence across all channels.
• Oversee strategy and execution of multi-channel digital marketing campaigns
• Provide guidance on management of campaigns end-to-end: targeting, creative briefing, bid strategy, and optimization.
• Maintain accountability for pipeline contribution and other key metrics from paid channels.
• Lead SEO strategy (technical, on-page, and content-driven) in close collaboration with Content Marketing.
• Direct website operations and ongoing performance enhancements to increase conversion rates.
• Champion a data-first culture: establish dashboards, define attribution models, and translate insights into action
• Manage and develop a team of two direct reports, fostering a high-performance culture through clear expectations, regular feedback, and professional growth opportunities.
• Foster cross-functional collaboration by aligning stakeholders, encouraging open communication, and driving accountability across teams.

Requirements

• Minimum 7 years of marketing experience with progressive responsibility, including senior-level roles or equivalent experience.
• Proven experience in digital marketing leadership with eExpert understanding of digital marketing channels, including SEO, paid search, paid social, programmatic display, and content syndication.
• Data-driven and strategic with experience across B2B digital channels and proven ability to drive revenue through digital marketing.
• Experience in a rapidly scaling business, managing multiple campaigns/tests to identify the most effective growth channels.
• Proven track record of scaling performance marketing channels to deliver multi-year business growth.
• Experience leading cross-functional teams to launch high-impact initiatives.
• Excellent listening, presentation, and communication skills.
• Familiarity with Salesforce.com or other CRM tools, and marketing automation platforms.
• Prior experience in financial services or a FinTech environment is a plus.
• Prior experience in financial services or a FinTech environment is a plus.

Preferred

• Prior experience in financial services or a FinTech environment is a plus.

Benefits

• 18 days PTO*
• 11 Holidays (8 company recognized & 3 floating holidays)
• 16 hours per year of paid Volunteer Time Off (VTO)
• Competitive Healthcare
• High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage
• 100% AvidXchange paid Dental Base Plan Coverage
• 100% AvidXchange paid Life Insurance
• 100% AvidXchange paid Long-Term Disability
• 100% AvidXchange paid Short-Term Disability
• Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents
• Onsite Health Clinic with Atrium Health - available to Teammates and their eligible dependents
• 401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2%
• Parental Leave: 8 weeks 100% paid by AvidXchange**
• Discounts on Pet, Home, and Auto insurance
• WeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers
• Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more
• Onsite gym fitness center, yoga studio, and basketball court
• Tuition Reimbursement up to the federal maximum of $5,250***
• Hybrid Workplace Flexibility
• Free parking