Responsibilities

• Website Management and Digital Content (40%)
• - Manage and continuously improve NCLA’s website, collaborating with attorneys, communications staff, and outside vendors to publish timely, accurate, engaging, and mission-focused content, including
• - press releases, articles, videos, podcasts, event information, and other digital content.
• - Identify opportunities to improve website performance, user experience, search engine optimization (SEO), accessibility, and content organization.
• - Work with outside web developers and freelancers to implement enhancements, troubleshoot technical issues, and support future website initiatives.
• - Help develop and execute long-term website and digital content strategies that increase visibility, audience engagement, and supporter acquisition.
• - Monitor website analytics and user behavior, to identify opportunities for continuous improvement and increased conversions.
• - Conduct A/B testing, and continuously optimize website content, landing pages, and user journeys to improve engagement and conversion rates.
• Marketing and Audience Growth (40%)
• - Lead the planning, creation, and execution of email marketing campaigns, newsletters, fundraising appeals, and organizational announcements that educate, engage, and grow NCLA’s audience.

Requirements

• Three or more years of experience in communications, marketing, digital content management, or a related role.
• Commitment to NCLA’s mission and dedication to protecting constitutional liberties.
• Experience managing website content through a content management system (WordPress experience preferred).
• Strong design skills and proficiency with graphic design tools such as Adobe Creative Suite or similar platforms, and AI prompting.
• Experience with email marketing, CRM, and marketing automation platforms such as ActiveCampaign.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Analytical mindset with experience reviewing performance metrics and identifying opportunities for growth.
• Ability to work independently while collaborating effectively with a team.
• Bachelor’s degree in communications, marketing, journalism, graphic design, digital media, or a related field.

Preferred

• Experience working in a nonprofit, public policy, advocacy, legal, or mission-driven organization.
• Familiarity with SEO, website analytics, and digital marketing best practices.
• Experience coordinating print projects and vendor relationships.
• Knowledge of social media advertising and audience development strategies.

Benefits

• The salary range for this role is $80,000-100,000, depending on skills and experience. NCLA offers a comprehensive benefits package and the opportunity to work alongside a dedicated team committed to defending constitutional freedoms.