Responsibilities

• Own and execute LifePharm's customer and IBO acquisition strategy across paid digital channels.
• Plan, launch, manage, and optimize Meta, Instagram, Google, YouTube, and other performance marketing campaigns .
• Personally write or substantially contribute to direct-response advertising copy , including headlines, hooks, ad copy, landing pages, email campaigns, recruitment pages, and promotional campaigns.
• Develop differentiated messaging and advertising angles for LifePharm products and the LifePharm business opportunity.
• Build and optimize acquisition funnels from ad → landing page → lead/customer/IBO conversion .
• Develop campaigns specifically designed to generate qualified IBO leads and applications , rather than relying primarily on existing distributor recruitment.
• Work with designers and content creators to develop performance-driven creative for paid advertising.
• Create detailed creative briefs based on customer insights, competitive research, campaign data, and winning advertising concepts.
• Establish a structured creative testing program , testing hooks, headlines, offers, formats, audiences, landing pages, and calls to action.
• Identify winning creative and rapidly develop iterations based on performance.

Requirements

• 5+ years of experience in growth marketing, performance marketing, digital acquisition, or a similar role.
• Demonstrated experience managing and optimizing meaningful paid advertising budgets.
• Strong hands-on experience with Meta Ads Manager ; Google Ads experience strongly preferred.
• Exceptional direct-response copywriting ability .
• Ability to write advertising copy that creates urgency and action without sounding overly promotional or generic.
• Experience developing and optimizing landing pages and digital acquisition funnels .
• Strong understanding of conversion-rate optimization, testing methodology, attribution, CAC, ROAS, and LTV.
• Comfortable working with creative teams while also being capable of developing campaign concepts independently.
• Strong analytical skills with the ability to translate performance data into actionable marketing decisions.
• Self-directed and comfortable taking ownership of revenue and acquisition goals.

Preferred

• Experience in DTC/e-commerce, supplements, wellness, beauty, consumer products, subscription businesses, lead generation, affiliate marketing, or direct selling is highly desirable.
• Experience marketing both products and an income/business opportunity is a major plus.