Responsibilities

• Define Verve’s Next Growth Engine: Develop and own a multi-year growth strategy that identifies high-impact opportunities to materially alter the company’s growth trajectory. Answer fundamental questions across customer acquisition, household penetration, DTC, retail/wholesale balance, channel distribution, new categories, and the trade-offs between acquisition, retention, and brand investment.
• Own Profitable Consumer Growth: Establish the commercial and economic framework for growth. Maintain direct P&L accountability across revenue, gross/contribution margins, CAC, LTV, payback periods, new vs. repeat customer growth, retention, channel unit economics, promotional efficiency, and product/customer profitability to ensure every dollar of growth capital yields maximum return.
• Build an Integrated Growth Engine: Lead the full consumer lifecycle—from awareness and acquisition to repeat purchase, loyalty, and advocacy. Unify customer data pipelines across all channels to build a single, comprehensive view of the consumer.
• Reimagine the Role of DTC: Transform DTC from a transactional storefront into a strategic consumer intelligence engine. Focus on conversion optimization, subscription revenue, LTV, first-party data capture, product validation, and using direct customer insights to inform broader enterprise strategy.
• Create an Integrated Omnichannel Strategy: Develop a cohesive consumer journey across DTC, retail, and wholesale channels. Align pricing, distribution, and availability across channels to capture incremental demand without cannibalizing existing streams or commoditizing the brand. Partner closely with Sales and Operations to operationalize distribution growth.
• Protect and Increase Brand Equity: Manage the critical balance between Distribution × Availability × Price × Product × Brand Equity . Make deliberate choices regarding pricing, promotions, packaging, product architecture, retail experience, and scarcity to ensure rapid commercial expansion strengthens—not erodes—Verve’s premium positioning.
• Build New Growth Platforms: Identify, validate, and scale major new revenue streams beyond the existing core. Evaluate and execute on new consumer segments, consumption occasions, product categories, business models, strategic partnerships, geographic expansion, or novel routes to market.
• Turn Consumer Data Into Business Strategy: Build advanced analytical capabilities to deeply understand cohort behavior, purchase drivers, churn, product-level acquisition/retention performance, and price sensitivity. Shift the company from historical reporting to predictive investment modeling.
• Lead Innovation From Consumer Opportunity: Establish a disciplined innovation framework ( Consumer Need Market Opportunity Product Proposition Economics Test Scale ) in partnership with Product, Coffee, Retail, Operations, and Brand to solve real consumer needs and unlock incremental revenue.
• Allocate Growth Capital: Direct strategic investment across brand, acquisition, retention, technology, retail, innovation, and customer experience. Exercise the authority to decisively scale high-performing initiatives and sunset underperforming ones.

Requirements

• 10+ years of progressive executive leadership experience in growth, strategy, ecommerce, CPG, retail, or specialty food & beverage.
• Proven track record of scaling consumer businesses with direct accountability over revenue, bottom-line growth, and enterprise value.
• Strategic mindset with a rigorous, data-driven approach to decision-making and cross-functional leadership.
• Demonstrated ability to break down silos between marketing, product, creative, sales, and operations.
• Strong marketing and brand intuition and high brand positioning

Benefits

• Available to all employees
• Competitive Hourly wage
• Employee Assistance Program (EAP) - Physical and mental health, financial and legal coaching available at no cost to the employee
• Free coffee with every paycheck and 30% employee discount on all merchandise, whole bean, beverages, and food items
• Continuing coffee education classes
• Mentorship and positive work environment
• Paid sick time
• After 60 days of employment
• Healthcare Benefits (for full-time employees working over 30 hours per week) including medical, dental, vision and 401k
• Holiday Pay after 90 days of employment.