Responsibilities

• Own the acquisition strategy, annual plan, forecasting, and budget across paid search, paid social, display, and emerging upper funnel channels.
• Lead and develop the growth marketing team and agency or media partners; set priorities, clear performance expectations, and a strong test-and-learn cadence.
• Sustain and improve performance across Google, Bing, and Meta, including campaign structure, audience strategy, creative testing, landing pages, and spending allocation.
• Build and evaluate new programs across events, connected TV, programmatic media, podcasts, and other channels that can introduce a pet pharmacy to relevant audiences.
• Design pilots with clear audience, investment, creative, measurement, and scale criteria; expand successful tests and stop or refine those that underperform.
• Connect upper funnel activity to business outcomes using appropriate measures such as reach, branded search, site engagement, incrementality, new customer acquisition, and customer lifetime value.
• Partner with creative and brand teams to develop channel-appropriate messages that build trust in Allivet and explain the value of our pet pharmacy services.
• Work with CRM, e-commerce, and analytics partners to improve the customer journey from first exposure through first order and repeat purchase.
• Manage media and event partners, negotiate scopes, oversee spending pacing and invoice reconciliation, and communicate results and tradeoffs to leadership.
• Maintain a current view of customer behavior, competitors, and channel trends to identify new growth opportunities.

Requirements

• 8+ years of experience in growth or acquisition marketing, including meaningful ownership of budgets, strategy, and business results.
• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field preferred; equivalent relevant experience will be considered.
• Experience leading people and external partners across multiple marketing channels.
• Deep knowledge of paid search and paid social, with hands-on experience in Google Ads, Microsoft Ads, and Meta.
• Experience planning, launching, or measuring upper funnel channels such as connected TV, programmatic, podcasts, sponsorships, or events.
• Strong grasp of attribution and incrementality, and the judgment to evaluate channels when last-click ROAS does not tell the full story.
• Ability to build forecasts, prioritize investment, analyze performance, and explain decisions clearly to senior stakeholders.
• Experience using GA4, Power BI, or similar analytics and reporting tools.
• Strong creative judgment, project management, and cross-functional collaboration in a fast-paced environment.

Preferred

• Background in pet and/or pharmaceutical industry a nice to have.