Responsibilities

• Campaign and Feature Execution
• Build and deploy promotional campaigns across owned digital channels to drive user awareness and adoption of key product features, including Games, Vertical Video formats, and personalized content feeds.
• CRM & Messaging Operations and Tracking
• Set up, test, and schedule daily and automated CRM communications (email, push notifications, in-app messages) targeting specific user segments to boost registration and retention.
• Track KPIs and prepare reporting to measure success with Business Intelligence teams
• Test new promotional efforts to attract new and current users
• Prepare status reports and summaries for senior management
• Monetization & Commerce Support
• Coordinate the tactical setup of affiliate link placements, sponsored game features, and advertiser-driven integrations in collaboration with commercial teams.
• Testing & Analytics Tracking

Requirements

• Experience in product marketing, digital growth or CRM management within a digital media high-scale consumer tech company
• Direct operational experience using modern CRM tools (e.g., Braze, Salesforce Marketing Cloud), web/app analytics platforms, and A/B testing software.
• Strong project management and organizational skills with an ability to manage multiple campaign rollouts simultaneously.
• Comfort working with user data, tracking performance KPIs, and converting test results into optimization tactics.

Benefits

• This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.