Manager, Digital Experience & Optimization at CEA CAPA Education Abroad | USA

Manager, Digital Experience & Optimization

USA (Remote)

$78K/yr - $105K/yr (Est.)Senior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own the unified website platform by defining architecture, optimizing conversions, and governing content and SEO while coordinating cross-functional partners.

Own site architecture, taxonomy, UX journeys, and accessibility to improve student conversions and meet WCAG guidelines.
Lead SEO, GEO/AEO strategies, and content governance to improve discoverability and experience across multiple brands and platforms.

Job Description

Responsibilities

Manage day-to-day ownership of the CEA CAPA website ecosystem
Support migration and consolidation of multiple legacy websites into a unified platform
Define and maintain site architecture, navigation, taxonomy, and user journeys
Partner with stakeholders to prioritize enhancements and functionality improvements
Manage website roadmap and backlog
Own digital application and ecommerce flows
Optimize conversion pathways across key student journeys
Identify friction points and opportunities to improve conversion rates
Support experimentation and A/B testing initiatives
Develop and maintain UX/CX standards

Next

Conduct usability reviews and customer journey analysis
Use behavioral and performance data to improve digital experiences
Ensure accessibility and user-centered design principles are embedded and ensures sites meet WCAG guidelines
Partner with Brand and Content Strategy teams on content architecture
Maintain content governance standards
Support site-wide content planning and optimization
Ensure consistency across digital properties
Own SEO strategy and execution
Develop GEO and AI-search optimization strategies
Monitor rankings, traffic, visibility, and discoverability

CEA CAPA Education Abroad

2.8 Glassdoor

Embark on a transformative educational journey with CEA CAPA Education Abroad! As a leading global education provider, we boast 11 CEA CAPA Study Centers and partner with 40+ international institutions across 20 destinations in Australia, Central America, Europe, and South America. Our commitment is to empower students to become thoughtful and thriving leaders through living and learning abroad.Stay connected with CEA CAPA by using #CEACAPAabroad and on all social platforms @ceacapaabroad.

Founded in 1997

Phoenix, Arizona, USA

729 employees (17 in marketing)

ceacapa.com

29% recommend to a friend

100% CEO approval