Manager of Digital Engagement & Activation

Colorado County, TX (Hybrid)

$65K/yr – $70K/yrManager3+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive the Academy and Foundation's digital marketing and content strategy, aligning campaigns with priorities and engaging graduates, donors, cadets and other key audiences.

  • Lead strategic digital marketing and integrated campaigns across multiple channels
  • Develop compelling content and stories that resonate with diverse audiences
  • Collaborate with departments, designers and partners to activate audiences

Job Description

Responsibilities

  • Understand, uphold, and promote the ethical standards and core values of the Academy, and the Association & Foundation.
  • Learn and understand how the Association & Foundation interacts with the Academy and other Academy-related nonprofit organizations that support various areas of the Academy.
  • Keep abreast of Air Force, USAFA and departmental priorities, programs, personalities, and events.
  • Perform other duties as assigned.
  • Strategic Digital Marketing & Campaign Management
  • Build and execute integrated campaigns that drive engagement, participation and philanthropic outcomes.
  • Serve as the marketing partner for assigned departments, providing strategic guidance and recommending approaches that best achieve organizational goals.
  • Collaborate with the Director to prioritize initiatives and align digital marketing efforts with organizational objectives.
  • Support key Association & Foundation priorities, such as the 1Day1USAFA day of giving, year-end campaigns, the biennial AOG election and NextGen engagement.
  • Bring innovative ideas, emerging trends, and best practices to continually improve digital marketing performance and audience engagement.

Requirements

  • Bachelor's degree in marketing, digital marketing, communications, journalism, public relations or a related field.
  • Minimum of 3 years of professional experience in digital marketing, content marketing, communications, fundraising marketing, or a related field.
  • Demonstrated experience developing and executing integrated digital marketing campaigns across multiple channels, including social media, email marketing, websites and digital content.
  • Strong understanding of marketing strategy, audience engagement and digital storytelling.
  • Experience analyzing campaign performance and using data to optimize digital marketing efforts.
  • Experience using social media management platforms and email marketing platforms.
  • Working knowledge of content management systems (CMS), Microsoft 365 and Adobe Creative Suite or comparable creative tools.
  • Excellent written, verbal and interpersonal communication skills.
  • A valid driver’s license and any related insurances.
  • An ability to pass a DBIDS Background check for which are required in order to maintain access to the Association & Foundation’s principal offices on the Academy.

Preferred

  • Experience working in a nonprofit, higher education, membership or other mission-driven organization.
  • Experience supporting fundraising, donor engagement, alumni relations or advancement marketing initiatives.
  • Experience promoting podcasts or other digital media channels.
  • Experience with Google Analytics (GA4), SEO, website optimization, digital performance reporting and other digital marketing best practices.
  • Experience collaborating with designers, photographers, multimedia professionals and cross-functional teams to deliver integrated marketing campaigns; video creation and editing experience is a plus.
  • Familiarity with AI-enabled productivity tools and project management platforms, with the ability to leverage technology to enhance marketing workflows while maintaining quality, accuracy, and brand standards.
  • Demonstrated ability to identify emerging digital marketing trends and translate them into innovative, results-oriented strategies.
  • Individuals with service in the military, especially the U.S. Air Force, will be given strong consideration.

Benefits

  • Medical/Dental/Vision
  • 401(k) – up to a 6% match
  • Generous Paid Time Off (PTO) policy
  • 12 Holidays
  • Employer Paid Life Insurance
  • Free tickets to Air Force Basketball, Hockey etc.
  • Gym access
  • The flexibility to work remotely from time to time; employees are expected to work from the office location Monday through Thursday and have the option to work remotely on Fridays.
U.S. Air Force Academy Association & Foundation logo

U.S. Air Force Academy Association & Foundation

Together, we support the Academy, serve our graduates and preserve the heritage of the institution.VisionTo be an Association and Foundation of influence and impact, supporting the Academy’s enduring mission of developing leaders of character for the nation, and providing a lifetime of service to the Long Blue Line.

Founded in 1965
Air Force Academy, Colorado, USA
105 employees (19 in marketing)

Traffic Signals

Monthly Visitors
10.6K
Traffic Source Mix
Search
40.5%
Direct
49.6%
Referral
4.4%
Social
4.4%
Paid
1%

Headcount Trend

Current headcount: ~105

Marketing Team

Marketing Team Size
13 (12% of company)
Marketing Roles Posted (Last 30 Days)
1

Recent News