Responsibilities

• Help stand up and own TikTok Shop as a core growth channel, with responsibility for driving GMV growth and performance.
• Partner with our Sr. Manager of Influencer to identify, onboard, and manage creators who can drive measurable sales. Build repeatable systems for creator-led conversion (seeding, briefing, tracking, scaling).
• Continuously test offers, bundles, and assortment formats specific to both DTC & TikTok commerce.
• Partner with paid and organic teams to amplify high-performing creator content.
• Manage day-to-day paid media operations across Meta, TikTok, and emerging platforms.
• Proactively identify and launch new paid growth opportunities, including testing new platforms, audiences, and creative formats.
• Partner with agencies to launch, monitor, and optimize campaigns against CAC, ROAS, acquisition and revenue goals.
• Own weekly creative testing pipeline, ensuring a consistent cadence of new concepts and iterations.
• Coordinate asset development, approval process and trafficking of UGC, founder, and performance-driven creative.
• Ensure creative aligns with brand positioning while delivering on performance KPIs.
• Support budget pacing and flag risks/opportunities to leadership.
• Execute and continuously improve site experience, with a focus on education- and storytelling-led conversion.
• Build and optimize routine-based merchandising, including bundles and system-led selling.
• Partner with design and development teams to implement UX and CRO improvements.
• Test and iterate on landing pages, PDP storytelling, and conversion flows
• Support A/B testing initiatives focused on CVR, engagement, and AOV.

Requirements

• 5–7+ years in ecommerce, digital marketing, or growth (beauty or DTC preferred)
• Hands-on experience with paid media (Meta, TikTok) and agency management
• Experience in high-growth, test-and-learn environments.
• Experience launching or scaling new channels or growth initiatives
• Experience with creator-led commerce or affiliate revenue models preferred.
• Experience with Shopify and Klaviyo (or similar ESP) and using AI platforms to streamline and drive efficiencies across select workstreams.
• Strong understanding of performance metrics (ROAS, CAC, CVR, AOV, GMV)
• Experience working with UGC and creator-driven content.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home
• Free Food & Snacks
• Wellness Resources