Social Media Manager
Later
Boston, MA (Remote)
$90K/yr - $100K/yrIn-houseFull-timeMid level5+ years exp.
1 hr ago
Manager Digital Com and Social Media - System
Clearwater, FL
Salary Not AvailableManager7+ years expFull time
Posted 3 months ago
Job Summary
Own BayCares external external digital communications and crisis management to protect reputation while aligning cross functional messaging and KPI driven performance.
- External Communications and Crisis Management: oversee social media, online reputation, crisis response, and issues management.
- Digital Strategy and Measurement: advise on digital options and develop KPI driven performance dashboards.
- Cross Functional Messaging: coordinate with MarComm and Operations to ensure consistent messaging and patient experience listening.
Job Description
Responsibilities
- Manages BayCare's external digital communications efforts and programs to support reputational, marketing and operational needs across social media, online reputation management, crisis communications and issues management.
- Supports and advises digital marketing efforts for maximum impact, serving as an in-house expert on evolving digital communications options and trends.
- Works within the MarComm Content Strategy vertical and with Public Communications Managers, Internal & Stakeholder Managers and Marketing Managers to ensure coordinated external messaging, crisis mitigation and appropriate amplification.
- Serves as an issues management and engagement liaison to support community and patient listening for contact center response and patient experience and operational needs.
- Maintains expert knowledge of social media and online reputation management platforms, evaluating emerging technologies and vendor solutions to support objectives and operational excellence.
- Provides guidance and support for communications performance measurement, measures KPIs and makes strategic recommendations.
- Responsible for managing Communications coordinators and strategists and supports matrix reporting for maximum team impact.
- Ensure compliance with HIPAA.
Requirements
- Bachelor’s degree in Communications or a related field
- Minimum of 7 years of experience in Public Relations
- Minimum of 7 years of experience in Journalism
- Minimum of 7 years of experience in Communications
Preferred
- Master’s degree in Communications or a related field is preferred
- 3 years of experience in a healthcare-related field
Benefits
- BayCare offers a competitive total reward package including benefits, paid time off, tuition reimbursement, 401k match and additional yearly contribution, yearly performance appraisals with merit increases, yearly team award bonus, community discounts and the chance to be part of an amazing team and a great place to work!
BayCare Health System
BayCare is a leading not-for-profit academic health care system that connects individuals and families to a wide range of services at 16 hospitals, including a children’s hospital, and hundreds of other convenient locations throughout the Tampa Bay and central Florida regions. The system is West Central Florida's largest provider of behavioral health and pediatric services and its provider group, BayCare Medical Group, is one of the largest in the region. BayCare's diverse network of ambulatory services includes laboratories, imaging, surgical centers, BayCare Urgent Care locations, wellness centers and one of Florida's largest home care agencies, BayCare HomeCare. BayCare's mission is to improve the health of all it serves through community-owned, health care services that set the standard for high-quality, compassionate care. For more information, visit BayCare.org.
Links
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