Responsibilities

• Serve as the single accountable owner for digital analytics across marketing and media integrations
• Act as the primary liaison to Marketing, Media, and Growth teams, ensuring campaign strategies are translated into clear, scalable measurement and instrumentation plans
• Define and evolve data capture requirements to support paid media, lifecycle marketing, attribution, and personalization use cases
• Partner with implementation teams (internal + external) to translate business needs into technical execution, ensuring accuracy and consistency
• Own decision-making related to production health, release risk, and issue resolution, including overseeing urgent fixes or rollbacks as needed
• Lead and oversee execution through a global delivery model (including BLR team), ensuring quality, prioritization, and accountability across all workstreams
• Adobe tools: Own and evolve marketing analytics strategy and implementation across Adobe Web SDK, App SDK, Tags (Launch), Data Collection, Analytics, AEP, CJA, Edge Network, and Real-Time CDP event forwarding
• Maintain deep expertise in libraries, dependencies, publishing cadences, and version control, with a clear understanding of downstream impacts
• Lead front-end pixel implementations with strong JavaScript expertise
• Partner with engineering teams on back-end Conversion API (CAPI) integrations

Requirements

• High curiosity, strong problem-solving skills, and passion for digital analytics
• 7–9 years experience in digital analytics or quantitative analysis for digital products
• 4+ years of hands-on experience with Adobe Analytics
• 4+ years of experience with tag management platforms (Adobe Launch, Tealium, etc.)
• Deep expertise in Adobe Experience Cloud (Web SDK, App SDK, AEP, CJA, Data Collection)
• Strong understanding of: Web analytics and tag management ecosystems
• Front-end pixel implementation and JavaScript
• Back-end Conversion APIs (CAPI)
• Data layers, XDM schemas, and event-based architecture
• Proven experience acting as a technical owner in a production analytics environment