Manager, Digital Activation

Responsibilities

• You will implement and sustain processes to ensure the successful execution of all Digital products and contribute to the continued growth of the client and agency business
• Thoroughly understand the digital world and client business by staying abreast of the digital marketplace activity through constant analysis and education
• Seek out a strong cooperative relationship with multiple business counterparts (Strategy and Research Teams, Creative Agencies, Digital Vendors)
• By nature, be curious and open to investigating unique opportunities to reach the target consumer yet prepared to provide a point-of-view, recommendation, and alternative options to the various digital media tools in the marketplace
• Accountable for results and reporting, which can in part be defined as execution of the media plan; measuring media performance and optimizing site/placement after reviewing campaign results; offering tactical alternatives based on client needs and requests
• The Supervisor is a mentor to junior staff, delegating responsibilities that will simultaneously meet business goals and contribute to their development, create timelines to help manage deadlines and time management; and to provide directional and timely feedback

Requirements

• Bachelor's degree, preferably with a concentration in Advertising, Marketing, Communications, or related field
• A minimum of four (4) years of digital buying experience
• Substantial knowledge of multiple digital media platforms and passion for the digital space
• Digital analytics fundamentals including tracking & tagging, data management concepts including data management platform (DMP) activation, dynamic creative, programmatic buying, and remarketing
• Proficient with trafficking and reporting tools relevant to the digital advertising industry, ensure flawless execution for trafficking, launch and quality checks for all media campaigns pre-planning to post analysis
• Competency in Digital Advertising Account Management and Production processes
• Strong knowledge of and skill using syndicated interactive research applications and ad serving including but not limited to DoubleClick DART for Advertisers (DFA), comScore Media Metrix, AdRelevance, Donovan Data Systems (DDS), MediaOcean Prisma, and equivalents; Microsoft Office Suite especially Excel and PowerPoint
• Proficient mathematical abilities
• Demonstrates both good verbal and written skills. Is a good listener
• An appreciation of the complexity of the cross-platform landscape and a thirst to continue learning as the space evolves