Manager, Demand Marketing

Responsibilities

• Lead the end-to-end ideation, development, execution, and optimization of multi-channel marketing campaigns (paid media, email, content, webinars, events, and social) to build awareness and consideration among prospects and to deepen solution engagement with customers
• Collaborate closely with Product Marketing and Sales to identify and prioritize demand opportunities and structure compelling multi-touch campaigns and supporting messaging
• Lead Content Marketing, Marketing Operations, Creative, and external agencies to build campaign assets and bring campaigns to market
• Collaborate with Sales and Revenue Operations to ensure seamless lead handoffs from marketing to sales
• In partnership with Marketing Operations, monitor, track, and report on campaign performance using relevant B2B Enterprise account KPIs focused on key account penetration and engagement

Requirements

• 5 plus years of experience in B2B demand generation and Account-Based Marketing (ABM) focused on ad tech and data categories
• Track record building campaigns (1:1, 1:few, 1: many) to engage prospects across the buyer consideration journey
• Robust experience bringing campaigns to life by utilizing the optimal mix of channels and touchpoints, including paid media, organic social media, email, content syndication, and more
• Experience working directly with Sales to build integrated Sales motions that extend the marketing experience through SDRs and AEs
• Strong project management and a demonstrated ability to coordinate roles and functions to deliver results on time
• Experience applying campaign performance metrics to communicate, explain, and optimize demand campaigns
• Experience working across B2B marketing and sales technologies (e.g., Salesforce, Asana, HubSpot, generative AI tools such as ChatGPT or Gemini, LinkedIn Campaign Manager, Google Ads, or similar platforms)
• Strong communication skills

Benefits

• Health / Dental / Vision
• Flexible Vacation / Paid Holidays / Summer Fridays
• Education / Tuition Assistance / Annual Learning Stipend
• 401K with match
• Generous Parental Leave (16 weeks primary/12 secondary)
• Commuter Benefits
• Flexible Spending / Health Spending Accounts
• Team Lunches / Outings / Events (Yes! We found a way to do virtually!)
• Offices (for when you want one)