Responsibilities

• Lead demand generation strategy, planning, and execution, including budget allocation, channel mix, and performance measurement aligned to business objectives
• Develop and execute integrated, omni-channel campaigns (digital, direct response, CRM, and email) that drive pipeline growth and customer engagement
• Partner across business functions to identify growth opportunities and translate customer and market insights into actionable marketing strategies
• Leverage data, research, and customer intelligence to inform targeting, messaging, and channel optimization decisions
• Build and optimize media strategies that improve brand affinity and drive measurable demand outcomes
• Lead and develop a high-performing team, providing coaching, direction, and clear expectations to elevate team capability and performance
• Operate with strong ownership and accountability, proactively driving initiatives from concept through execution and results

Requirements

• Bachelor’s degree (or advanced degree where required)
• 8+ years of experience in marketing, demand generation, or a related field
• In lieu of a degree, 10+ years of relevant professional experience

Preferred

• Prior experience within the healthcare or payer industry is strongly preferred
• Ability to influence go-to-market strategy and positioning through deep understanding of customer segments and behaviors

Benefits

• The opportunity to work at the cutting edge of health care delivery with a team that’s deeply invested in the community
• Work-life balance, flexibility, and the autonomy to do great work
• Medical, dental, and vision coverage along with numerous health and wellness programs
• Parental leave and support plus adoption and surrogacy assistance
• Career development programs and tuition reimbursement for continued education
• 401k match including an annual company contribution
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