Manager, Database Marketing

Responsibilities

• Creates an atmosphere that induces guests to make Hard Rock Casino Rockford their choice for gaming entertainment; responsible for actively building and retaining guest relations and acts as a mentor to team members in order to provide superior guest service.
• Responsible for the ongoing development and maintenance of database segmentation models.
• Accurately create and modify existing database queries to extract data for direct marketing programs.
• Manipulate and sort lists in preparation for direct marketing vendors.
• Create, manage and distribute direct marketing reports.
• Reconcile data across multiple databases to ensure accuracy in reporting and direct marketing lists.
• Research and recommend effective direct marketing approaches.
• Assist with NCOA and other data hygiene efforts.
• Supports all operational department needs, helping to identify and implement process improvements.
• Serves as a training resource on analytic programming tools and methods.

Requirements

• Associate or Bachelor’s Degree Preferred
• Must obtain and maintain all licenses / certifications per Federal, State, and Illinois Gaming Board
• Must successfully pass background check
• Prior experience in the Gaming industry preferred
• Must be twenty-one (21) years of age
• Must be able to work holidays and weekends, as well as flexible shifts
• Prior experience opening new properties/outlets strongly preferred
• SQL Server Management Studio/Query tools required (intermediate to advanced skills)
• Microsoft Excel (intermediate to advanced skills) required
• Microsoft Word, Access, and Powerpoint required

Preferred

• Tableau or similar data visualization software preferred
• Bally’s CMP, EBS, Kiosk and BI Tool experience preferred
• Prior experience opening new properties/outlets strongly preferred

Benefits

• Comprehensive benefits package that allows team members stay healthy, plan for their future and maintain a healthy work-life balance.
• Benefits may vary with employment status.
• To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits