Responsibilities

• This extremely detail-oriented person will be responsible for the day-to-day execution of data platform deployment in support of business objectives: ensuring data is collected accurately to build a robust data set from which insights and analysis will be based.
• Lead customer, vendor, market analyst and client interviews from a data standpoint
• Develop and present solutions and recommendations to internal and external project teams
• Actively participate in new business development activities
• Practice development, including recruiting, training, thought leadership and community building
• Interact frequently with clients virtually and in person on projects requiring tag management implementation, analytics strategy, and analytics platform remediation
• Consult with clients, account services, delivery, and web development teams within the agency on projects requiring tag management implementation, analytics strategy, and analytics platform remediation
• Translate Business Requirements into a Solution Design Document used for implementation support, guidance and documentation of processes
• Stay current with the latest developments with Data Platforms (Analytics, Tag Management, Testing, Optimization and Data Management/Customer Data) and techniques to help our team stay on the cutting edge of marketing analytics.
• Lead customer, vendor, market analyst and client interviews from a data standpoint
• Develop and present solutions and recommendations to internal and external project teams
• Actively participate in new business development activities

Requirements

• JavaScript, CSS and HTML skills, and ability to be a leader in this area of expertise
• Expert of technical implementation of Site/App analytics platforms, Adobe Analytics and Google Analytics 4, experience with both preferred.
• Strong understanding of web analytics tool basics: tags, cookies, variables.
• Strong understanding of tag management systems: tags, rules, variables
• A solid understanding of advertising, marketing and strategic brand management and how to best leverage these in a digital environment
• Experience presenting in front of groups, to clients, and via web conference
• Strong attention to detail and QA abilities for both web and native apps
• Strong interpersonal skills, a positive attitude and the ability to thrive in a collaborative agency environment with multi-disciplinary teams required
• The ability to successfully manage multiple internal and external initiatives/projects in a deadline-driven environment

Preferred

• History of working with new business teams on requests for proposal/information and presenting analytics documentation demonstrating agency skillsets.

Benefits

• The best-in-class wellness and benefits offerings include:
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances