Manager, CX Insights & Strategy

Harrisburg, PA (Hybrid)

$99K/yr – $186K/yrManager10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own CX insights and translate research into enterprise strategy with a unified VoC program, a prioritized learning roadmap, and governance that scales.

  • CX Insights strategy and synthesis across customer, regulatory, and market data to drive decisions.
  • Executive-ready recommendations that influence product, marketing and CX priority setting.
  • Vendor management and internal capability building to optimize the insights portfolio and budget.

Job Description

Responsibilities

  • Leads the CX Insights and Market Research function, setting strategic direction, priorities, and operating framework aligned with enterprise CX objectives.
  • Owns and evolves the enterprise Voice of the Customer (VoC) strategy, integrating regulatory surveys, feedback, and research into a unified insights approach.
  • Directly leads and executes a select portfolio of high-impact research initiatives, supplementing team delivery to ensure quality, timeliness, and strong alignment to business priorities.
  • Defines and governs enterprise customer and member journey frameworks, identifying “moments that matter,” experience gaps, and key drivers of satisfaction and engagement.
  • Leads development of research learning agendas and roadmaps, ensuring insights efforts are aligned to strategic business needs and proactively inform decision-making.
  • Drives prioritization of CX opportunities, synthesizing insights across data sources to recommend where the organization should focus investment and improvement.
  • Establishes CX insights standards, methodologies, and governance, ensuring consistency, quality, and scalability of research and measurement across the organization.
  • Oversees end-to-end research strategy and execution, including design, methodology, analysis, and reporting to ensure high-quality, actionable outputs.
  • Translates insights into executive-ready recommendations, using clear storytelling to inform strategy, decisions, and investment priorities.
  • Leads vendor strategy and research portfolio management, overseeing a significant research budget and ensuring cost-effective use of external partners while identifying opportunities to build internal capabilities.

Requirements

  • 10-12 years in customer experience, market research, insights, or analytics
  • 5+ years of experience leading, coaching, and developing high-performing research teams
  • Leading enterprise research or insights programs and managing a portfolio of work aligned to business priorities
  • Designing and executing quantitative and qualitative research to address business needs and inform decisions
  • Experience building or evolving research and insights functions, including defining processes, frameworks, and best practices
  • Translating research findings into clear, actionable insights that shape product, marketing, and customer experience strategies
  • Managing external vendors and optimizing the use of research budgets
  • Working across multiple business areas to align insights with strategic priorities and initiatives
  • Ability to lead CX insights strategy and guide teams toward clear, enterprise priorities
  • Strong capability to synthesize quantitative and qualitative data into clear, actionable insights and recommendations

Preferred

  • Master’s degree preferred
  • Healthcare or health insurance industry practices preferred
  • Prefer bachelor’s degree in marketing, Marketing research, social sciences, or statistics, Business Analytics, or Health Planning administration

Benefits

  • Medical, Dental & Vision coverage
  • Retirement Plan
  • PTO, Holidays, and Volunteer time off
  • Tuition Reimbursement
Capital Blue Cross logo

Capital Blue Cross

At Capital Blue Cross, we promise to go the extra mile for our team and our community. This promise is at the heart of our culture, and it’s why our employees consistently vote us one of the “Best Places to Work in PA.”We recognize that work is a part of life, not separate from it, and foster a flexible environment where your health and wellbeing are prioritized. At Capital, you will work alongside a caring team of supportive colleagues that represent the communities we serve, and be encouraged to volunteer locally. We value your professional and personal growth by investing heavily in training and continuing education, so you have the tools to do your best as you develop your career.And by doing your best, you’ll help us live our mission of improving the health and well-being of our members and the communities in which they live.Capital Blue Cross is an independent licensee of the Blue Cross Blue Shield Association. We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, national origin, gender, sexual orientation, gender identity, age, genetic information, physical or mental disability, veteran status, or marital status, or any other status protected by applicable law.

Founded in 1938
Harrisburg, Pennsylvania, USA
1.9K employees (52 in marketing)