Manager, CX Growth Programs

Los Angeles, CA (Hybrid)

$96K/yr – $120K/yrManager7+ years exp

Posted 2 months ago

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Job Summary

Drive CX-led subscriber growth by delivering loyalty, gifting, in-box experiences, and retention tests that improve engagement and lifetime value.

  • Growth Programs: design, run, and optimize retention and activation across Golden Pet brands.
  • Measurement & Iteration: own performance analytics and translate insights into scalable programs.
  • People & Partnerships: lead CX growth specialists and collaborate cross-functionally to reduce friction and improve retention.

Job Description

Responsibilities

  • Drive subscriber retention and brand engagement across Golden Pet brands by executing and optimizing CX-led growth programs, including loyalty, gifting, in-box experiences, and retention-focused testing.
  • Execute and manage CX growth program across Golden Pet brands, including in-box experience, gifting, free samples, loyalty initiatives, and CX-led retention tests
  • Translate CX strategy into a prioritized execution roadmap focused on improving subscriber health, engagement, and lifetime value
  • Lead the execution and optimization of in-box and post-purchase experiences, ensuring consistency, clarity, and measurable impact on early retention and satisfaction
  • Own gifting and free sample programs, including test design, execution, and performance measurement
  • Partner with Product to support the launch and optimization of subscriber-facing features that reduce friction and improve retention
  • Collaborate with Brand and Marketing teams to activate CX programs through coordinated messaging and touchpoints
  • Measure and analyze program performance using retention, engagement, and LTV metrics; translate insights into iteration and scaling decisions
  • Manage and develop CX growth specialists, setting clear priorities, timelines, and success metrics
  • Identify and propose new CX-led program opportunities that will meaningfully impact satisfaction, retention, or support reduction

Requirements

  • Bachelor's degree or equivalent experience
  • 5–7 years of experience in customer experience, retention, loyalty, lifecycle, or growth program management
  • Data-driven decision-making with the ability to translate insights into testable CX initiatives
  • CX-led growth and retention strategy in DTC or subscription environments
  • Strong understanding of subscriber lifecycle dynamics and churn drivers
  • Cross-functional leadership and influence across Product, Brand, Marketing, Analytics, and Operations
  • Operational rigor, including timeline management, QA discipline, and stakeholder communication
  • Ability to balance experimentation with scalability and operational feasibility

Preferred

  • Preferred Education: Bachelor's in Business, Marketing, or related
  • Experience in DTC and/or subscription-based businesses
  • Experience partnering closely with Product teams on feature launches or customer-facing improvements

Benefits

  • Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
  • Annual bonus
  • We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
  • 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
  • Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
  • Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
  • Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
  • Through our charity sponsorships, you can make a positive impact on communities worldwide. We've donated over $9 million to date.
  • Potential for quarterly KPI bonuses.