Responsibilities

• Manage, optimize and report on KPI’s (e.g. sales, customer growth) on relevant paid marketing programs
• Own the online, print and email marketing budgets, make recommendations for reallocation and/or investment based on individual program performance and brand goals.
• Develop a deep understanding of the brand's identity including product, editorial and marketing initiatives in order to develop marketing strategies that meet both financial and brand-building goals
• Own monthly investment review deck including preparation, recommendations, collaboration with cross-functional partners and presentation to brand/ Executive leadership
• Collaborate with digital experts/ hands to keyboard teams on overall investment and program strategy with a focus on testing, innovation and personalization
• Partner with CRM leadership to develop annual and 3YR business goals and investment strategies
• Measure and analyze the effectiveness of existing and new digital programs
• Be curious about and attuned to the competitive landscape to ensure best-in-class campaign strategy
• Present analysis and recommendations to senior management, for example, weekly sales results and campaign strategy or monthly deep-dives
• Collaborate with key brand stakeholders to manage creative development process for all digital and print assets, for both new programs and refreshes of existing ones

Requirements

• 5 or more years experience in online marketing, print marketing, retail marketing, or digital media planning
• Bachelors degree in Marketing, Business or related field or equivalent work experience
• Proven track record in managing and optimizing a budget to ROI goals
• Analytical, proactive, problem-solver with insatiable curiosity
• Strategic and analytical thinker; ability to evaluate alternatives and develop effective solutions
• Able to see trends and to extract actionable insights from data to drive results
• Strong organization and interpersonal skills; must have excellent communication & presentation skills
• Ability to build effective relationships within team & with cross functional partners & vendors
• Ability to lead and develop a successful team
• Ability to prioritize and work on multiple projects in a deadline driven environment; able to deal with ambiguity in a fast-paced business

Benefits

• - A generous discount on all WSI brands
• - A 401(k) plan and other investment opportunities
• - Paid vacations, holidays, and time off to volunteer
• - Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• - Tax-free commuter benefits
• - A wellness program that supports your physical, financial and emotional health
• Continued Learning
• - In-person and online learning opportunities through WSI University
• - Cross-brand and cross-function career opportunities
• - Resources for self-development