Manager, Customer Marketing

Responsibilities

• Collaborate with multiple internal cross-functional groups (e.g., Marketing, Finance, Revenue Management, Category Management, Sales Planning, Commercialization team) to execute brand and customer initiatives
• Engage with Marketing and Category Leadership to provide the voice of sales in strategic initiatives
• Engage with Customer teams to develop an understanding of what is needed on-going to support success of sell-in and performance with the customer
• Identify and propose customer-specific product opportunities, building the business case and partnering with the Commercialization team through launch
• Translate national shopper marketing campaigns to customer specific programs; manage the development and execution of campaigns, promotions, and innovation to support business growth within each channel of distribution
• Manage the assigned customer marketing budget, aligning spend with account plans
• Evaluate and recommend go/no-go action based on the viability of a strategic initiative
• Develop a deep understanding of markets and consumers and apply that understanding to developing plans and strategies
• Handle multiple initiatives simultaneously and work under pressure to meet deadlines
• Perform special projects as required

Requirements

• Minimum Bachelor's degree, preferably in Business, or Marketing related field
• Minimum 5 years of marketing, sales, or business experience, or equivalent combination of education and experience in the CPG industry required
• Syndicated data experience (IRI, Nielsen, loyalty databases, customer specific, etc.) High competency in examining data, managing complex data sets, and analytical problem-solving
• Relevant project management or consulting work is preferred
• Experience and skill presenting concepts to multiple audiences, including senior leadership
• Willingness to travel as needed

Benefits

• At Ferrara, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual bonus based on company performance.